Tuesday, January 30, 2024

Perfect Promotions for Trade Shows


A trade show is the perfect place to get your brand identity out and reach a wide audience of potential customers. Being visible with a booth or table is important but using promotional products to drive traffic, create long-term brand awareness, and generate goodwill is where you see the real return on your marketing investment. From signage, to giveaways, to prizes for booth games, promotional products support your trade show marketing objectives in every way.

Here are some promotional products that can elevate your presence and impact at your next trade show, fair, Farmer’s Market, conference, or event.


Event Booth Signage Package

This total event booth signage package is perfect for a Farmer’s Market, Chamber of Commerce business expo, or other special event. The package includes three different custom pieces, all printed with your logo and message in large print. Items can be used indoors or out. And production is fast – usually less than two weeks. This booth signage set is ideal for drawing in crowds with fun color options and high visibility.


Lanyard

Most trade shows offer name cards or entrance slips, making a branded lanyard a perfect option for a trade show promotion. Sponsoring an event? Think about providing every visitor with a lanyard with your logo. The potential for brand awareness and visibility is tremendous. Lanyards come in several colors and full color imprint is available.


Portable Speaker

This waterproof, bluetooth, portable speaker is yet another fun way to draw attention to your space at a trade show or event. Play fun music and you’ll create an ambience that will attract more booth traffic. Then raffle a few of these sought-after prizes to visitors. One color logo imprint available on the bottom of the speaker.


Table Cover

A table cover is a high visibility item to showcase your logo and brand colors. The cover features a large printable surface for a four-color logo or message that will entice guests and ensure that your logo sticks with visitors and even people merely passing by. It covers four sides of the table (so you can hide boxes underneath) and is machine washable and wrinkle resistant.


Tote Bag

Trade show guests always need tote bags to carry around the business cards, product literature, and giveaways they collect throughout the show. They tend to extend goodwill to the companies that provide these carryalls. This canvas tote is not only a high visibility product that will drive traction to your booth and provide brand visibility long after the event, but it is also practical for storing and carrying your own items at the trade show. These bags are durable, feature a good price point, and allow for a one-color imprint on one side.



Stylus Pens

I have to say, this is one of my favorite pens. It looks so elegant and “expensive” but it’s also really comfortable to write with. And it’s a great price point. Bonus! These customizable stylus pens serve as a high visibility everyday item for trade show visitors. The pens come in a variety of colors and offers a one-color imprint. This pen comes with an attached stylus as well, making it a more versatile product for office and technology use.

Boost your brand and drive more traffic to your next trade show booth or table with these durable, high quality and high visibility items. Your company and customers alike will appreciate and use these items long after the event is over.

I love helping my customers find the right signage, giveaways, and gifts to maximize their trade show investment. For more trade show promotional ideas or to place your order, call us at (847) 398-5500 or email me at dona.blunt@newportpros.com.