Data Shows that Direct Marketing Continues to be a Good Investment

Data shows that direct marketing continues to be a safe and effective marketing investment. This is true now, more than ever, as the majority of our country continues to follow stay-at-home orders and social distancing recommendations. I recently read an article that people are emulating their dogs and love seeing the mail carrier arrive each day! So, give people something surprising and valuable in their mailbox.

Get in the Game to Get Sales from Your Next Trade Show Booth

In one of my previous blog posts I talked about using games as a unique, fun and effective way to drive traffic to your trade show booth and score big at your next conference or event. Between the interactivity and the chance to win a cool prize, setting up a game is a great way to stand out among the sea of other booths as well as encourage attendees to engage with your booth staff rather than do a quick look and pass.

Here are four ideas to up your game at your next trade show.

Pull Out a Classic with Cornhole

This Regulation Cornhole Game requires a bit of space, which makes it a great game to set up at an outdoor event where you have a booth set up. One way to set the stakes is if contestants make 3 of 5 throws they win a small prize, and if a player makes all 5 shots they win a grand prize, but of course, you can run the game in any number of ways.

Just make sure your cornhole boards are on brand with your logo and colors. Our cornhole boards feature two sets of four bean toss bags and a 4-color process vinyl logo on a two sturdy 2 ft. x 4 ft. frames, which also come in a variety of colors to fit your brand. You'll be taking this game to every trade show and corporate event for years to come.

Spin the Wheel - The Micro Prize Wheel

Easy and fun for everyone to try, ask trade show attendees to spin the wheel for a chance to win a number of prizes. For those who maybe aren’t as coordinated as a skilled cornhole player, spinning the prize wheel is a good way to keep the winning barrier low if you’ve got some crafty prize ideas that are great for generating leads.

Our Micro Prize Wheel is also ideal if you want a game, but don’t have a ton of real estate at your booth. Our wheel only takes up 14” of space on your table, but at 20” tall, it’s something you know attendees will see and want to spin!

Drop a Puck to Win a Prize

Similar to one of the most popular games on The Price is Right T.V. game show, the Puck Drop Game is sure to get people on board with participating and engaging with your team at your trade show booth.

Set the prize for one or more of the slots at the bottom of the game board and let luck and gravity do the rest. The Micro Prize Drop game includes 3 mini pucks as well as printable templates for adding your company logo to the title insert and your specific prizes to the inserts in the bottom of the board.

Everyone’s a Winner with Prize Toss

With eight customizable prize slots, think of Prize Toss as the game where everyone wins! Since some shots are more difficult to make, those slots should be your high-prized items with the easier shots being your more general giveaways. Our Prize Toss game features a large header area for you to promote your brand, logo, or special event messaging.


Have you ever used a game to draw people in to your trade show booth? What was the basis of the game and were you happy with the results?

If you are looking to drive traffic to your upcoming trade show booth, or see how promotional products can help you meet your marketing goals, give me a call at 847-398-5500 or shoot me an email at dona.blunt@newportpros.com. I'd be happy to consult on a unique promotion for your business.

For more trade show marketing ideas, you might like these other posts:

5 Unique Ideas to Drive More Traffic to Your Trade Show Booth

Here's What to Expect When You Work with Newport Promotions

10 Ideas Using Promotional Products That Will Drive Traffic to Your Trade Show Booth

How a Hall of Famer Can Help You Promote Your Business

Did you know that there is Hall of Fame for Toys?  Indeed there is and thus far only 53 toys have been inducted. It seems to be really hard to get inducted.

This year, the two inductees to the Toy Hall of Fame are the game of Chess and believe it or not, rubber ducks. The rubber duck made it into the Hall before other toy favorites like bubbles, the Magic 8 ball, Nerf toys and even the board game Clue! That's one popular duck.

All kidding aside though, people love rubber ducks and they can be good for business. They certainly bring a smile to your face and get carried home from trade shows.

How can you use these much-beloved items to promote your business?  Just be creative. Look for one of the many themed variations to the unadorned duck to tie in with your marketing message and target market.

How about a Graduate duck to promote a school or an upcoming course?  Hand them out as giveaways to promote a Graduation Sale. It can also be used to encourage recent graduates to open up an account at a local bank.

There are several rubber duck versions that promote different vocations. So here are some promotional ideas to put the power of the rubber duck to work for your business.

Fire or police ducks: Use these to honor local first responders or to recruit candidates into these occupations.

Construction ducks: Use for "Pardon Our Dust" remodeling projects or to announce the building of new homes at a local Chamber of Commerce event.

Doctor ducks are great for all health-related messages for company Wellness Programs or to promote individual health facilities. Use the ducks to promote using your health facility for getting flu shots or other preventative tests.

The heart duck is perfect for a seasonal promotion around Valentine's Day but you can also use it anytime of the year to promote how much you love your customers or would love to do business with your prospects.  Will they love your low prices or great service?  Let a duck do your talking!

Another seasonal duck is the Angel Duck which can be used to promote "heavenly" desserts or to "Be an Angel; Give Blood."

As you can see, there are many ducks to choose from so contact me to match up the best one to promote your brand and get your unique marketing message across. Give me a call today at 847-398-5500 or email me at dona.blunt@newportpros.com.

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