New prospects often ask me why they should work with a promotional products expert, when they see ads saying they can order promotional products online. It’s a good question, and one that marketing managers and business owners should ask. You owe it to your company and yourself to make the right decision for your objectives, budget and peace of mind.
There are hundreds of online organizations you can reach out to as a business owner to meet some of your marketing needs. You can order printing, design and products with a quick click.
But that quick click, while seemingly saving you some time in the short term, can cost you much more in the long run, especially when it comes to promotional products.
Purchasing promotional products should support your marketing strategy. You aren’t just buying pens and t-shirts but rather communications vehicles to promote your brand. Are you choosing the right one? Were you able to evaluate all of your options?
The promotional products expense comes out of your marketing budget and the ROI should be justified as any other marketing expense would. Don’t just buy an item because it is cheap or it looks nice, buy it because it is the best item to support your marketing objectives. However there are so many possibilities out there it’s hard to know that you found the perfect product or the best price. That is where promotional product professionals come in.
There are hundreds of online organizations you can reach out to as a business owner to meet some of your marketing needs. You can order printing, design and products with a quick click.
But that quick click, while seemingly saving you some time in the short term, can cost you much more in the long run, especially when it comes to promotional products.
Purchasing promotional products should support your marketing strategy. You aren’t just buying pens and t-shirts but rather communications vehicles to promote your brand. Are you choosing the right one? Were you able to evaluate all of your options?
The promotional products expense comes out of your marketing budget and the ROI should be justified as any other marketing expense would. Don’t just buy an item because it is cheap or it looks nice, buy it because it is the best item to support your marketing objectives. However there are so many possibilities out there it’s hard to know that you found the perfect product or the best price. That is where promotional product professionals come in.