The New Hottest Trade Show Giveaway - Fidget Spinners

Looking for a giveaway items that will drive traffic to your trade show booth? Jump on the latest craze with branded Fidget Spinners toys.

You have probably already seen the press around the new craze for Fidget Spinner toys that are supposed to help reduce anxiety. Kids are fascinated by them but adults love them too. Like the stress balls we all got years ago, Fidget Spinners are great to have on your desk to fiddle with as you think or talk on the phone.

They are now available as promotional products to help you promote your brand and drive traffic to your trade show booth. Whether someone wants one for themselves or to take home from the trade show as a gift for their kids, people will be flocking into your booth to grab one. 

(These are also great giveaways for kids or teens summer programs.)

This spinner is made of ABS plastic with Turbo-Boost Inserts for a longer spinning experience. It is available in 7 different colors and your logo is imprinted in the center of the spinner.

Promotional Fidget Spinner toys will be available in June so get your orders in now to be the first one at the show to have them. Give me a call at 847-398-5500 or shoot me an email at dona.blunt@newportpros.com.

You Might Also Like:

5 Hot New Promotional Products Available Now!

Win Your Way to Increased Trade Booth Traffic With a Prize Wheel

How to Stand Out During Trade Show Season

Promotional Product Umbrellas Will Have You Singing in the Rain

While we may not think of umbrellas until we need them, their usefulness goes beyond keeping us dry or protected from the sun. They are also huge brand builders! With a retention rate of 14 months, umbrellas printed with your company logo or promotional message will continue to tell your brand message for a long time, making them the perfect choice for your next promotional campaign.

Here are some powerful findings from a 2016 survey by Advertising Specialty Institute:

Umbrellas make a lasting impression

Over their lifespan, umbrellas generate over 1,300 impressions. This high number of impressions means a very low cost per impression for your advertising message and a highly effective use of your promotional budget.

Umbrellas have longevity

Umbrellas are kept on average for more than a year, far above the typical retention rate of 8 months for other imprinted promotional items. The longevity of this useful item continues to create goodwill while displaying your brand for many months, or even years, making umbrellas an incredibly effective advertising medium.

Top 5 Benefits of Working with a Promotional Products Expert

New prospects often ask me why they should work with a promotional products expert, when they see ads saying they can order promotional products online. It’s a good question, and one that marketing managers and business owners should ask. You owe it to your company and yourself to make the right decision for your objectives, budget and peace of mind.

There are hundreds of online organizations you can reach out to as a business owner to meet some of your marketing needs. You can order printing, design and products with a quick click.

But that quick click, while seemingly saving you some time in the short term, can cost you much more in the long run, especially when it comes to promotional products.

Purchasing promotional products should support your marketing strategy. You aren’t just buying pens and t-shirts but rather communications vehicles to promote your brand. Are you choosing the right one? Were you able to evaluate all of your options?

The promotional products expense comes out of your marketing budget and the ROI should be justified as any other marketing expense would. Don’t just buy an item because it is cheap or it looks nice, buy it because it is the best item to support your marketing objectives. However there are so many possibilities out there it’s hard to know that you found the perfect product or the best price. That is where promotional product professionals come in.

How Calendars Are Still an Effective Tool to Help You Build Your Brand

We look at calendars several times a day but don't always give them the respect and credit that they deserve as brand building tools.

Quite a bit of research has been done by the promotional products industry around the effectiveness of calendars. It has been shown that printed calendars ARE an effective way to place your brand in the homes and offices of your customers and prospects.

One big misconception about printed calendars is they are no longer relevant in the digital age. Although the numbers are lower than in decades past, printed calendars are still very relevant. For example, in a survey conducted by the Promotional Products Association International (PPAI) of over 1,000 U.S. businesses, 78% of the people who participated reported having a printed calendar at their workplace. Although this figure contrasts to 100% of those surveyed back in 1981, 78% is still a large percentage of prospects that will see your brand on a calendar.

In addition, 79% of the business respondents say they enjoy receiving calendars as a complimentary gift.
When asked what types of advertising calendars respondents were most likely to keep and use, not surprisingly, the wall calendar came out on top (64%) followed by desk calendars, calendars-in-a-day

planner, magnetic, and pocket calendars.

However, knowing that people appreciate calendars, with a little bit of imagination you can imprint calendar information on other products to make your brand stand out. For example, print your company logo and calendar on a microfiber screen cleaning cloth. This item is both very popular and very portable, keeping your name in front of prospects throughout the year.

 
Or what about printing a calendar onto a pen caddy that will be displayed on a desk? This is another useful item that gives great visibility to your brand while providing utility to the recipient.

More Results from the Survey

Other results from the calendar survey: Eight out of 10 business respondents state that the calendar plays either an important, very important or extremely important role in their lives. And it's not all digital, all the time. When asked how many times they used a calendar on their computer, 33 percent reported never referring to a computer on their calendar. Fifty percent of respondents had at some point printed their calendar off their computer. This is a sign that also points to  a need for a physical form of calendar as well as a marketing opportunity for companies.

The average number of printed calendars per business was 2.1 versus the average of 2.56 back in 1981. 37% of respondents had at least one calendar at work, 62% had between two and nine printed calendars at work and one percent had more than 10. These numbers also bode well for providers of printed calendars. Only 24 percent of respondents who had a print calendar at work stated that their calendars were not an advertising calendar, so we know that 76 percent had an advertising calendar! 

The question is that - is there room for more? The answer is a resounding yes. 64% of respondents plan to purchase a calendar in the future. This tells us that there is opportunity for advertisers to step in and make sure that advertising calendars take the place of those that are purchased. 

Calendars Work to Build Brand Awareness

The study also reveals that the advertising calendar is a very effective advertising vehicle. We know that between 75% - 77% could remember the advertiser or message advertised on the calendar they use. 61% had a more favorable impression of the advertiser and 49% have referred the company who gave them the calendar to somebody else. Recall and reaction was also very encouraging . . . All with huge implications for the effectiveness of this advertising medium. 

Make your calendar stand out even more with digital printing. Check out Use Personalization to Make Your Brand Stand Out. 

So what are you waiting for? As you start using your 2014 calendars and realize how ubiquitous and effective they are, think about allocating some of your upcoming budget for calendars for the 2015 season. Then it will be your company name that they remember when it is time to buy.

Give me a call today to brainstorm ideas to make your brand stand out with a calendar promotional product. 847-398-5500 or dona.blunt@newportpros.com. 


You Might Also Like:

Gift Sets Make Buying Promotional Product Easy and Effective

Versatile Reward Card to Incent Your Customers

Best Selling Promotional Product to Make Your Brand Stand Out

A Happy Ending for Obsolete Promotional T-Shirts

While many election year promotional products end up in trash cans at the end of campaign season, one group defied the easy route and is putting those old items to good use.

The Daily Caller reports that the Knox County Romney Campaign of Tennessee has donated its leftover Romney-Ryan 2012 promotional t-shirts to a needy school in Kenya.

The campaign managers donated the unused promotional shirts to The Orbit Village Project, a nonprofit organization that runs a school, medical clinic, orphanage and Baptist Church in Nairobi, Kenya. More than 200 of the school's students received their own t-shirt.

"We were thinking, 'What's the best use for these shirts?' And it was very organic in how it came together," said Alexander Waters, campaign director for the Knox Country Romney Campaign. He explained that he became aware of The Orbit Village Project through his aunt, Cyndy Waters, founder and director of the charity organization.

This was indeed a happy ending with promotional items being put to good use instead of ending up in a landfill. So, what else can you do with leftover promotional or logoed marketing products?

1. Give employees first pick. Your employees are your best salespeople and the living representation of your brand. Why not reward them for their hard work with some free promotional items? Everyone loves free stuff and sharing extra promotional items, especially if they are useful, creates a lot of goodwill.

2. Have a "garage sale" and donate the proceeds to charity. Set up a table in the lobby one day and tell your employees or other office workers that all donations for the items will go to a charity. Even if people only pay $1 for each item, you're supply closet will be empty and the charity will be grateful for any help you can give them. Some charity retail stores will take the promotional items, as well. Give them a call to see if they are interested.

3. Donate them to a local school. Kids love free stuff and school PTAs are always looking for prizes to give out to students for contests or motivation. As long as your promotional item is kid-friendly, let the kids take them home and show off their winnings.

What have you done with your leftover promotional items?

If you have the opposite problem and need to create some promotional products or get your logo printed on some trade show giveaways, give me a call at 847-398-5500 or email me at dona@newportpros.com.

Promotional Products Given Away at Trade Shows Work!

Ever wonder why so many companies give away promotional products at trade shows? Because they work! 

A few Universities have done studies on the subject. Most notably, the Promotional Products Association International reports the results of a study done by Georgia State University that was conducted at four trade shows representing the gift, jewelry, dry-cleaning and close-out (housewares, toys, clothing, etc.) industries. University researchers conducted exit interviews at these trade shows, consisting of 18 multi-part questions designed to determine what attendees remembered about the promotional products they received at the shows, their perceptions about the promotional product and its usefulness, and their impression of the companies giving them the product.

The results were good news for marketers. 62.6% of trade-show attendees stated they had received a promotional product. 71.6% of attendees who received a promotional product remembered the name of the company that gave them the product. 76.3% of attendees had a favorable attitude toward the company that gave them the product. 

Providing promotional gifts to attendees at trade shows, increases the likelihood of them remembering your company's name and it creates a favorable impression of your brand. A great return for your marketing investment! 

So what can promotional products do for your business?

Promotional products can be used as a one-time promotion to grab the attention of and acquire new customers. They are effective tools to inform, remind, persuade and support a company’s effort to increase loyalty and sales, ensuring the continuous growth of your business. When it comes to trade show marketing, you can't beat a promotional product's ability to drive traffic to your booth and create a create a positive image in the mind of the recipient. 

Best yet, there are so many unique and creative ways to promote a special product launch or boost your company brand with promotional products. The possibilities are endless and effective.  

For an example, Herr Foods was extremely successful in meeting their trade show marketing goals with a unique promotion.

OBJECTIVES: Herr Foods had a few objectives for their trade show marketing:

1. Drive traffic to the trade show booth; 
2. Write orders at the booth with existing and new customers;
3. Increase brand awareness for the company; and 
4. Create a positive image for the company in the attendee’s minds.

STRATEGY & EXECUTION: Herr Foods’ decided to promote their company with a trade show booth at an annual vending machine operator’s trade show. The show took place in Myrtle Beach, South Carolina. Recognizing the golfing appeal of the location, Herr Foods hosted a lively, attention-getting golf-themed game in the booth. Booth visitors were challenged to use a golf club to lift a golf ball globe onto a tee as spectators around the booth loudly counted down from 10. Game players who were successful in the 10-second time frame won five cases of Herr Foods snacks. Those who weren't successful were still winners since they got to keep the golf ball shaped globe. Of course, no matter the outcome of the game, the participants enjoyed the game and took home something of value with the Herr Foods logo. While Herr Foods was the big winner, as more and more show attendees were drawn to the booth to see what all the excitement was about.

RESULTS: With never less than 6 and as many as 18 visitors in the booth, this was by far the most active the Herr Foods booth had been in 12 years at this particular show. More importantly, the company sold over 4,000 cases and signed on 12 new accounts both at show itself and immediately after the show. By the end of the show, Herr Foods met all four of their marketing objectives: driving traffic to their booth, writing orders, increasing brand awareness, and creating a positive image for the company. By using a promotional product - a golf ball shaped globe with their logo - and a fun game idea, Herr Foods shot a hole in one with this promotion. 

Now, I'd love to hear from you! What's the best promotion you've seen at a trade show recently?

If you are looking to drive traffic to your upcoming trade show booth or see how promotional products can help you meet your marketing goals, give me a call at 847-398-5500 or shoot me an email at dona.blunt@newportpros.com. I'd be happy to consult on a unique promotion for your business.

For more trade show marketing ideas, you might like the following:

Draw More Traffic to Your Trade Show Booth

Creating Trade Show Buzz

A Surefire Traffic Building Promotion for Your Next Trade Show