A Surefire Traffic Building Promotion for Your Next Trade Show

One of the things I get asked all the time is "How can I get more prospects into my trade show booth so I can tell them our story?" I've listed a few ideas on the blog here but I wanted to share another idea I came across in ASI's Advantage Magazine.

Jay Irby, the President of i-Mark, a pen manufacturer, suggests using personalized pens as a trade show traffic builder. Here's how it works. Personalize the cap or top half of a pen with your name or logo and phone number. Send only the personalized top half of the pen to important customers or prospects you know will be attending the trade show. Make sure it arrives a week before the show.

Include a short note about how to receive the bottom half of the pen, they need to visit your trade show booth. Don't forget to leave the booth number and a cell phone contact if they can't find you at the show. This will drive traffic to your booth! i-Mark's distributors claim  they've received an 85% response rate on this type of promotion.

Looking for other ideas on how to drive traffic to your trade show booth? Check out my post on using Matching Games to Drive Trade Show Booth Traffic and 4 Unique Promotional Ideas to Draw Traffic to Your Trade Show Booth. I've also got some great ideas on my Memorable Trade Show & Exhibit Promotions Board on Pinterest.

Ready to create a traffic building idea for your next trade show? Give me a call today at 847-398-5500 to get one of these promotions working for you. You can also contact me via email at dona.blunt@newportpros.com.

What is the best trade show traffic building promotion you've ever seen?