Thursday, August 29, 2013

5 Unique Ideas to Drive More Traffic to Your Trade Show Booth

Have you got an important trade show coming up? Did you invest a huge amount of your marketing budget in this one show and you really need to make an impact? Well, one of the most important lessons I have learned in exhibiting myself and helping my clients promote their business at trade shows is: Just because you put up the booth, it doesn't mean they will come. 

Time and again I've seen so many small companies spend so much of their effort and investment on the booth itself but they forget the most important part of trade show marketing which is drawing people to the booth so you have an opportunity to grab a lead and make a sale. You need to start marketing and driving traffic to your booth well before the trade show starts.

To help you make your next trade show a HUGE SUCCESS, here's a round-up of 5 unique ideas to drive more traffic to your trade show booth.

1. A Buzzworthy Campaign - Turn your next trade show into a Scavenger Hunt. You'll get everyone talking.

2. Countdown Timer - Mail your customers and prospects countdown timers before the show. Have them bring their timer to the booth to win a prize. This post has a lot of great ideas for drawing traffic to your booth.

3. Leave Them Wanting More - Mail your audience half of a promotional item before the show starts. Make them come to your trade show booth to get the other half.

4. Score Big with Games - See how Herr Foods used a golf promotion to get tons of trade show traffic and increased sales.

5. It's All In the Swag Bag - Swag bags are hugely popular with trade show attendees and an easy way to draw traffic to your booth and create buzz. There are ways to do it that won't cost a fortune. We'd be happy to share ideas.

To get started on a promotion to drive traffic to your trade show booth, give me a call at 847-398-5500 or email me at We've got a lot of Memorable Trade Show Promo Ideas on Pinterest. Feel free to follow me and share!

What trade show traffic driving promotions have you seen that were incredibly effective?

Top High Tech Holiday Promotional Gifts for Clients

The end of the year is coming up and it's time to start thinking about Promotional Holiday Gifts for clients and employees. Not sure what to get? Some of the most popular items this year have been computer accessories. Everyone appreciates these high tech promo items because they are useful. The recipient actually uses them and keeps them for a long time. This creates great exposure for your brand and goodwill from your customers or employees. Who doesn't want to get a Holiday promotional gift that they can actually use?

So, to make it easy for you to choose a great gift this year to show your appreciation, we've put together a list of our favorite high technology promotional gifts. Every one of these items can be customized with your logo but order soon to make sure you have them in hand before the Holiday Season.

1. Rechargeable Emergency Back Power Bank. Two USB ports will accommodate all USB charging devices; Lighted charge indicator; Multi-adapter connectors included. Starting at $32.00 each.

2. Over-the-Ear Headphones: You won’t believe the sound quality at this affordable price! Choose from white, red, blue or black colors. Folds down for easy transporting. Starting at $10.00 each.

3. Bluetooth Multi-Purpose Speaker: Spectacular sound from a wireless Bluetooth device. Choose from five colors plus silver. Starting from $37.00 each.

4. Desktop Organizer: Leatherette finish with white contrast stitching. Lots of storage compartments for a small tablet, mobile phone, and pens. Has hidden slots for media charging cables. Includes 100 sheets of notepaper and it all comes in a nice gift box. Starting at $20.00 each.

5. Smart Phone Sanitizer: Recent studies show that your smart phone, MP3 player, headphones, and other handheld devices are covered with more germs and bacteria than door knobs, the soles of your shoes - even your toilet seat! This germicidal UV light sanitizer will eliminate 99% of germs and bacteria, including strep, e.coli, salmonella, and others. It even includes an accessories basket to sanitize small devices such as headphones, MP3 players, and cell phone headsets. Perfect for home or office. Powered by 3 x AA batteries(included). Best yet, it's easy to use and works in under 4 minutes. Starting at $21.00 each.

6. Cable Organizer Case: Stay organized and keep your important phone and tablet cases in a safe place while traveling. Case made of black neoprene material with white contrast stitching. it has a carry strap and double zippered pull closure. Starting at $4.50 each.

We've got even more technology promotional gift ideas to help you thank your customers and appreciate your employees this Holiday Season, so give us a call at 847-398-5500 or email me at to get your customer promotional gift order started.

Do you get your customers the same gift every year? What promotional gift have you given or received that made a huge impact?

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Thursday, August 1, 2013

Best-Selling Promotional Product for 2013 Will Make Your Company Stand Out

Summer is almost over and it's time to start thinking about the promotional products and gifts you need for the upcoming Holiday Season and fall trade shows. Here's a promotional idea that will make your company and brand really stand out.

One of the best selling, hottest, new promotional items for 2013 is one of those "why didn't I think of this first?" type of items. Check out the Mobile iWallet, a wallet that attaches to your smart phone. 

It's so functional! The Mobile Wallet is a silicone wallet with 3M adhesive that sticks to the back of most smart phones that have a flat back. It securely holds up to 3 credit cards, a driver's license or business cards. It's perfect for business travelers because it won't deactivate the magnetic strip on a hotel key card. Credit cards are also protected from deactivation.

This new promotional product is so popular because it's perfect for work, a night on the town, for sporting events or when all you need is a driver's license and a debit/credit card or cash, not your entire wallet or purse. It's ideal for business travelers who want to carry light or for keeping your business cards handy as you walk a trade show floor.

Even when not in use, the silicone material helps make your phone easier to grip and prevents it from sliding on smooth surfaces. It also provides low-level protection against data theft from smart cards.

This Smartphone wallet/ card holder is attractively packaged in a cello bag with instructions and is easy to mail. It's the perfect giveaway item for trade shows, direct mail campaigns or prospecting leave-behinds. For event planners, this would be a unique and valuable gift to give conference attendees.

Since it appeals to men and women, it will be kept and used no matter who your targeting. This promotional product will definitely help your company stand out and keep your logo in front of your customers and prospects for a long, long time.

What do you think? How could you use the Mobile Wallet to promote your company?

Give us a call today for information on pricing, lead times, and marketing ideas for this item. You can reach me at 847-398-5500 or

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