Monday, May 14, 2012

Swinging Golf Promotions

There are approximately 25-30 million people in the US who play golf. Although the number of golfers have remained fairly constant the past few years, the number of rounds played per year are expected to gradually increase each year from now until the end of the decade.

You do not personally have to be a golfer in order to effectively promote your company at a golf occasion.   From a business perspective golf events are most often associated with sales meetings, team-building exercises, key client thank-yous, chamber events and charity fund raisers.  Becoming a sponsor for part or all of one of these venues is a great way to get your name and brand in front of your prospects.

When purchasing golf apparel ask about the weather conditions that the golfers can expect on the date that they will be playing.  For example, if the golfing will take place in early Spring or Fall in a northern/northeast location, you may want to consider purchasing windshirts that can provide warmth and protection from the rain.  If instead the golf event will be taking place in a hot environment, you should consider purchasing garments that are made of  moisture wicking fabric to provide a more comfortable experience.  Also look for styles which have raglan sleeves as this design element provides greater mobility for swinging a golf club.  Another nice feature is a shirt without a label or tag in the neckline; tagless shirts reduce the opportunity for chafing. 

  Whether purchasing a larger product, such as golf garment or umbrella or something smaller like golf balls, tees, club covers, beverage cooler or golf tools,, there are items that golfers will appreciate in almost all price ranges.  Best of all, your imprint will be seen several times during the course of one or several rounds of golf.  Contact me to help you get in the swing of effective golf promotions.

Dona Blunt, MAS (PromoDona)