Tuesday, June 4, 2019

Tariff Pricing and How it Could Affect your Promotional Products Budget


Our clients have been calling and asking how the new increased tariffs imposed on goods from China will affect prices for promotional products. We wanted to take a moment to share what we know about the categories of promotional products affected by these increased tariffs and what you can do to maximize or protect your promotional products budget.

The situation has been unfolding very rapidly, but here is what we know today: 

  • Tariffs on the existing $200 billion of Chinese imports will increase from 10% to 25% effective June 1st (for shipments made prior to May 10th). 

  • The 25% tariff impacts the product categories originally included in the 10% tariff regulations that were enacted last September 2018. The major categories relevant to promotional products are: Bags, Stationery products, and portions of Drinkware, Technology and other Accessory categories

  • The U.S. Trade Representative announced recently that the U.S. has begun the formal process to expand the 25% tariff to all other imports from China (i.e. those currently not subject to tariffs). 

  • This represents an additional $300+ billion of imports from China and would cover a large majority of promotional product categories. The public hearing and comment period end June 24th – so the expanded range of tariff categories would not be imposed until after that date.

How to combat these increased tariffs that impact your purchasing power? Here are some suggestions:

1. MOVE UP YOUR PURCHASE DATES: If you know you are having an event in July, August or later in the Fall and can purchase now, you should consider doing so. You may even want to purchase your year-end customer Holiday season gifts now, to lock in on lower pricing.

2. BUY NON-CHINA PRODUCTS: This may not be simple or easy in some of the affected product categories, but for example there are tote bags that are made in U.S. and others that are made in India, Vietnam and other countries not subject to the tariffs. Similarly, there are virtually no U.S. made garments, but many of the clothing imports are produced in countries other than China so you have options.

3. NOT ALL ITEMS ARE SUBJECT TO TARIFFS: Items that are already warehoused in the U.S. should not be affected by the tariff increase.

4. PRICES MAY NOT CHANGE IMMEDIATELY: Some factories are not planning to increase prices until July 1st (see point #1)

5. SWITCH PRODUCT CATEGORIES: See if you can switch to a different product category that is not currently subject to import tariffs.

Sound difficult or confusing? Give me a call at 847.398.5500 and I can steer you in the right direction to maximize your budget and consider the best options for your marketing objectives. But call soon to avoid any additional tariffs that could have budget implications.

Thursday, May 23, 2019

Add to the Summer Fun with Promotional Products

Summer is finally here, offering a variety of outdoor activities for families, friends, and coworkers. Take advantage of the sunshine and summer fun to share your brand message. The gift of a useful item that will get used over and over all summer long is promotional gold.

One of the biggest trends among individuals right now is the idea that experiences matter. Sharing carefully chosen promotional items that will be useful to recipients at experiential events will share your brand message in a manner that will be memorable, appreciated, and visible.

Start off the summer season of fun the right way by placing an order for one of these amazing summer products.

https://www.newportpros.com/:quicksearch.htm?quicksearchbox=TDTCG-NCAJC

SiLiPINT™ Straight Up Pint Glass

This colorful pint glass is sure to provide vibrant and happy memories of your next summer event! The fact that the 100% silicone material will not break, crack, chip, fade or scratch is icing on the cake. They are easy to ship to your events and you don't have to worry about damaged or broken inventory. It's dishwasher, microwave and freezer safe and insulates both hot and cold. Pint glass includes a large imprint area for your one color logo or marketing message. It's a great promotional idea for teens.

https://www.newportpros.com/:quicksearch.htm?quicksearchbox=CJWID-LZGER

Good Value® Branded Captain's Chair

The summer season means watching sporting events, playing at picnics, hanging out in the yard, and tailgating with friends and family. Let your customers or employees attend these events in comfort and style with this branded folding chair promotional product. With a large area for your logo, two cup holders, and a carrying case, this item will be used again and again - showcasing your brand message all summer long! Available in 7 colors and with a large imprint area, your one color logo will stand out prominently!

https://www.newportpros.com/:quicksearch.htm?quicksearchbox=QHYEJ-LZJNB

Good Value® Adventure Dry Sack 510

Fun in the summer sun often includes a trip to a lake, pool, or beach. This bag is the perfect way to keep belongings safe and dry during these wet and wild summer adventures. A new design for swag bags, this promotional product is a winner with all ages. Available in 4 colors, your one color logo will be prominently heat transferred onto the front of the polyester bag.

https://www.newportpros.com/:quicksearch.htm?quicksearchbox=UCTDB-MZUQN

Jam® Chill Out Bluetooth® Speaker

The Jam "Chill Out" delivers massive, crisp sound so you can liven up your party whether you're partying by the pool or hanging with friends. It offers the ability to stream music throughout the entire day. It will even survive a dusty music festival and can be submerged up to one meter for 30 minutes. The perfect promotional gift for VIP clients or prospects, your one color logo printed on the front of the speaker will stand out and be appreciated for a long, long time.

To select the summer item that will best represent your brand contact me at 847-398-5500 or dona.blunt@newportpros.com for a consultation or to place your next promotional product order!

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Monday, May 20, 2019

New Felt Finishes Provide a Fresh New Product Line

At the PPA Chicago New Products Showcase, I came across a lot of unique items at the show that I have been recommending to clients to grab attention and promote their brand. Here are some of the more unique, high-impact items that caught my eye that will be sure to catch your clients', propsects', or employees' attention. One of the hot new materials for products this year - Dye Sublimated Felt!

Laser-Engraved Dye-Sublimated Felt Products

Felt is a non-woven fabric composed of pressed fibers. It is ideal for laser cutting and engraving, making it a truly unique option for a promotional product that is sure to stand out. These items look rich and are a great choice for sharing your logo and brand message.

https://www.newportpros.com/:quicksearch.htm?quicksearchbox=FAVCF-MZJDB

Boxelder Felt Padfolio Promotional Product

This full-size padfolio will make your gift recipients look good in meetings while still providing a practical and necessary item. The cover is customizable with many color selections for the leather trim and stitching. Your logo or marketing message can be laser engraved on the front in one color. This year, give a useful and stylish item that represents your brand in a stylish way.

Clients Will Flip for These Summer-Perfect Flip Flop Promotional Items!

Easy to slip off and breezy on your feet, nothing says summer quite like flip flops! National Flip Flop Day is celebrated the 2nd Saturday of June, which means it's just around the corner on June 14th this year.

Celebrate with some of these sunny promotional products that your clients are sure to flip for! With options like fun mint containers to key rings and actual flip flops for the feet, you are sure to find the perfect way to share your promotional message this summer.

https://www.newportpros.com/:quicksearch.htm?quicksearchbox=MDBEB-KTTLR

Deluxe Flip Flip Promotional Gift

Add some fun to your marketing mix with these brightly colored flip flops. You can mix and match from product colors and sizes for no additional charge and the thick white straps allow for a generous one color logo printing area. Each pair even comes in its own color-coordinated mesh bag for a high impact client or employee gift.

Friday, May 10, 2019

Provide a Little Pampering to Stand Out From the Crowd

At the PPA Chicago New Products Showcase I came across a lot of unique items at the show that I have been recommending to clients to grab attention and promote their brand. I'm showcasing some of the top promotional products that clients, employees, and prospects will love in the next few posts.

Pampering Items Provide a Lasting Impression

Helping others feel good can have a positive impact on your bottom line. These self-care promotional items are sure to be a hit with your clients, employees, and prospects and will help them remember who you are. Showering them with a little pampering creates tremendous goodwill.

https://www.newportpros.com/:quicksearch.htm?quicksearchbox=KDVBD-JZUWH
This Essential Oil Roller Ball provides instant soothing fragrances. Easy and portable, choose the roller ball for any occasion in a variety of scents: Cloud 9, Exhale, Focus, Immunity, Invigorate, Tranquility, Peppermint, Lavender, and Lemon. Your customer can apply it to the desired area for a quick refresh throughout the day and they will be thinking of you and thanking you as they relax. Your full color logo will be digitally printed on the bottle.

Plug Into The Power of Promo & Energize Your Promotional Efforts

I thought I'd take some time during Promotional Products Work Week to remind you about the benefits of working with me, as a promotional products professional. Promotional Products work! If you choose the right product for your audience. My knowledge of industry best practices, new and unique products, and a personalized approach to marketing provide the best of all worlds when it comes to sharing your brand message and meeting your marketing goals.



Here's the proof.

The promotional products industry is a $23.3 billion dollar industry that helps businesses large and small in their advertising and marketing efforts. PPAI research clearly demonstrates the power of the advertising medium as the most cost-effective way to reach a targeted audience in a tangible, long-lasting and memorable manner. Here are a few facts about promotional products that support their use:
  • 90% of people can recall the company and brand on their promotional product
  • 83% of consumers are more likely to do business with the advertiser after receiving a promotional product. 
  • 81% keep promotional products because they are useful.
  • 81% keep promotional products for more than a year

Tuesday, April 30, 2019

Win Customers Over With Promotional Treats

At the PPA Chicago New Products Showcase, I came across a lot of unique items that I have been recommending to clients to grab attention and promote their brand. In the next few posts I will sharing some of the top promotional products that clients, employees, and prospects will love. In this one, we appeal to their hearts through their stomachs.

Promotional Food Products

Everyone loves to receive a gift, especially when that gift is food related. When you add your logo or branding to the mix, it's a win-win for everyone! These new and unique items will perfectly display your brand message while providing a memorable and delicious item for the recipient.

https://www.newportpros.com/:quicksearch.htm?quicksearchbox=ZGWBH-JWFVF

Mini Canister with Sea Salt Caramel Popcorn

This attractive container from Funky Chunky Business Gifts is the perfect way to display your name on a delicious item. This mix contains buttery caramel popcorn with fresh, salted cashew pieces, topped with chewy caramel & milk and dark chocolaty drizzle, sprinkled with sea salt - for an addictive salty & sweet combination. Made with all natural ingredients. This is the perfect promotional item for snack time at conferences or in your trade show booth. Your four color logo can be printed on the label.