Sunday, April 15, 2012

Earth Day 2012

Earth Day is just one week from today, April 22nd.  According to the entry on Wikipedia, the US Senator from Wisconsin, Gaylord Nelson, called for an environmental Teach-In or Earth Day, to be held on April 22, 1970.  It is reported that over 20 million people participated that year, and Earth Day is now observed on April 22 each year in the US as well as in 175 countries by millions of people.

Some communities have an annual Clean-Up Day as part of the Earth Day celebrations but there are other year-round ways to help our Earth while advertising your company.

Eco-friendly garments are a growing trend in corporate apparel.  There are several options within this category and some fabrics can have more than one of these attributes.  ORGANIC fabrics use no pesticides, herbicides or insecticide during the growing process.  BIODEGRADABLE fabrics naturally break down and return to raw material or is absorb by the ear.  POST-CONSUMER fibers contain recycle materials that have been used in other products and have been discarded, such as post-consumer PET plastic bottles, discarded x-ray film, recycled cotton and even black food trays.  SUSTAINABLE materials come from crops that quickly replenish themselves without detriment to the earth, such as fabric made from bamboo and hemp.   GREEN DECORATING TECHNIQUES include using water-based digital system that prints directly from a computer file onto the garment without any screens or ink waste.

For years writing Instruments have been manufactured utilizing petroleum based material.  Instead you can choose pens that are made from sustainable bamboo, recycled plastics, recycled paper, recycled water bottles or biodegradable corn.  Are one of these the "write" choice for your business?

Several states had banned or limited the use of plastic bags; making reusable tote bags a valuable and useful item for your customers. Imprinted totes both eliminate the need to use store-supplied plastic and paper  bags and provide a large imprint area for your company's message.

 Post-Consumer waste can also be used in the manufacturing of plastic used to make fun flyers, yo-yos, memo holders, pails and many other items.  Some of item used for these materials include carpet fibers, recycled money, newspaper, sawdust, denim and electronics plastic.

Solar powered or hand-cranked products do not require the use of batteries and include flashlights, radios and electronics charging devices.

Increased awareness of our impact on the environment has sustained the original Earth Day awareness and goals for more than forty years.  Contact me if you need help to incorporate these environmental principles into your marketing campaigns.

Dona Blunt, MAS (PromoDona)