Friday, December 19, 2014

10 Ideas Using Promotional Products That Will Drive Traffic to Your Trade Show Booth

You have a big trade show coming up. You've invested a lot of time and resources and you really want the investment to pay off big with new leads and new sales from existing clients. However, that can only happen if you drive traffic into your trade show booth. You need their attention so you can showcase your products and services, as well as get the opportunity to explain your unique value. So what can you do to make sure your key clients and prospects come see you at your next trade show or conference?

Believe it or not, promotional products can play a huge role in driving traffic to your booth. But I’m not talking about having the latest and greatest freebies or giveaways, although that is proven to get people to stop by your booth. I’m talking about thinking creatively and using promotional products to support a trade show marketing campaign that puts your booth on the “Must See” list for attendees.

Over the past two years I have shared several ideas on how to use promotional products to create buzz and drive traffic to your trade show booth. Here are 10 of my favorites that will hopefully inspire you to think creatively in how you market your company to drive traffic to your trade show booth.


1. See how a simple dot provides enough incentive to drive people to a trade show booth.

2. Mail your customers and prospects countdown timers before the show. Have them bring their timer to the trade show booth to win a prize.

3. Leave your customers and prospects wanting more by mailing them half of a promotional item. They’ll need to visit you at the show to get the other half.


1. Offer this service and you will have a line of people waiting to get into your booth.

2. Read how one company charged up their trade show booth traffic and saw a huge ROI for their efforts.

3. While this is a not a new idea, this tried and true promotional offering is highly valued by show attendees.

4. Hosting a hospitality event at a trade show or conference? This is a fun way to boost your brand and get people networking.

5. Here’s a game that will get attendees going to find their friends and co-workers to bring them back to your trade show booth.

6. Challenge your visitors with a scavenger hunt that will have them visiting your booth multiple times.

7. Finally, score some big traffic by playing a golf-themed game in your trade show booth.

You can find a lot more of our ideas on our Trade Show Marketing board on Pinterest or give me a call at 847-398-5500 to brainstorm the perfect promotion to drive traffic and generate leads. Rather email? Shoot me a message at

Make 2015 the year that your trade shows really pay off.

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Photo Credit: <a href=''> / 123RF Stock Photo</a>

Friday, November 7, 2014

Best Selling Holiday Business Gift Ideas Under $10

Looking for nice, impactful gift ideas to say thank you to your customers, employees and referral partners this Holiday Season that are budget-friendly? Here are some of our favorites which are unique, showcase your brand, and best yet, they are all under $10.

Travel Jewelry Box

This jewelry box is just the right size for traveling. It will hold a few rings, earrings, and bracelets or necklaces in separate compartments, keeping them organized and secure. Yet it is small enough to easily fit into a carry on bag. The case is white leatherette on the outside and lined with ivory suede fabric on the inside. Your logo can be imprinted in any color.

Ice Scraper Hand Mitten

This winter is supposed to be cold and snowy, so you know people will truly appreciate and use this Ice Scraper Hand Mitten. You'll like that the outside has plenty of room for printing your logo and they'll like
the pile lining to keep hands warm and dry.

Leather Luggage Tag

Available in a variety of really rich colors, this leather luggage tag is an impressive gift. It's perfect for announcing an upcoming travel incentive trip, or just a year-end thank you gift.

USB Car Charger

A person just can't have enough car chargers! This charger is nicer than most since it has dual ports to charge two devices at once and an LED ring that helps illuminate the logo area in the dark.

Portable LED Torch Flashlight

This powerful little flashlight makes a great gift to keep in the car. The aluminum flashlight features 9 ultra bright LED bulbs for a powerful shine. It comes in a nice gift box for Holiday wrapping.

Don't Wait. Get Started on Your Client Holiday Gifts Today!

Don't see what you are looking for? Give me a call and we'll help you pick the perfect gift for your employees, clients, or referral partners this year - 847-398-5500 or

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Thursday, November 6, 2014

Here’s What to Expect When You Work with Newport Promotions

I recently conducted a satisfaction survey with my clients and I was thrilled that all of the hard work and commitment to customer service has paid off. My customers noticed!

Based on all of the feedback I received, I thought it would be a good opportunity for you to hear directly from my customers on why they enjoy working with Newport Promotions. Here’s what they said when asked:

“If you were going to refer someone to Newport Promotions, what would you tell them they could expect?

Prompt Service
  • “Prompt response to request. Prompt follow up with print work and prompt delivery of approved materials.”
  • “Prompt replies, kindness, great selection of promotional items, going the extra mile to make sure you get what you want, offers samples!”
  • “Excellent service, speed responses to quotes and samples and suggestions for additional things to consider.”
  • “Immediate response, quality product, pleasant ordering experience.”


  • “They are very responsible. Efficient. Keep us in their best interest for promotions. Have worked with Newport for years.”
  • “They are incredibly helpful and very responsive..very quick turn around. Very easy to work with.”

Great Customer Service

  • “Great customer service from rep, Dona Blunt!!!!”
  • “Dona is very professional and always gets the job done!”
  • “Excellent customer service, Dona goes above and beyond to make sure you get what you were looking for and at the best available price and on-time too!”
  • “High quality service”

Creative Ideas

  • “Dona Blunt is the most responsive, energetic rep! She has superb ideas, always returns calls and is ready to lend advice.”
  • “An organization that will work to find the product to fit your need and/or budget.”


  • “Dona Blunt is absolutely wonderful to work with. Whenever we call she gives 100%. Products are excellent value.”
  • “Timely service and competitive pricing.”
  • “Awesome Service and Attention to detail, wrapped up in an affordable package.”
  • “Good service and good products for the price. I would also remind them that if you buy by price alone, you get what you pay for, except for service it still good no matter how much you spend.”
  • “Newport Promotions is willing to find you what you need within your budget. Great customer service.”

Understands Our Needs

  • “Help with assessing needs; suggestions; emails with attachments that include photos; quick replies; knowledgeable individuals.”
  • “Dona provides superior attention to our needs and is always looking for ways to help us promote our organization. Dona is exceptional at listening, thinking, strategizing and planning our program's needs.”
  • “Newport Promotions is reliable, friendly and cost-effective. They are great to work with because they can work with you on budget constraints and company branding.”
  • “Very personal service with your best interest in mind.”

On Time Delivery

  • “Great customer service and delivery of product on time.”
  • “Quick service and turn times, and excellent customer service.”
  • “Personal attention, excellent service, and on-time delivery of products.”

Can Handle Last Minute Orders

  • “Excellent service! Good Service even when it's last minute!”
  • “I would tell them they you guys are exceptional. You deliver the best service ever even when I'm a goof and wait to the very last minute!”

I’d love a chance to help you experience the same great service. Please give me a call today to brainstorm some ideas on how to promote your brand. 847-398-5500 or

Wednesday, October 29, 2014

Best Selling Holiday Business Gifts Under $25

The Holiday Season is almost upon us and that means end-of-the-year thank you gifts for clients, employees, and your business referral sources. Here are some of what we think are the best and most impactful Holiday Business Gifts, all under $25. These gifts deliver a big perceived value that will work well with your budget.

Bamboo Cheese Board and Wire Slicer
This elegant cheese board is a nice gift for clients who love to entertain. The stainless steel wire is ideal for slicing soft cheeses. It's easy to imprint your logo and the bamboo wood makes it environmentally friendly as well.

Micro Boom Bluetooth Speaker
Give the gift of music with this bluetooth speaker. It connects to a mobile device using wireless Bluetooth technology so your phone or electronic device can be across the room. The speaker uses a rechargeable lithium polymer battery that charges through a micro USB port. This is an always appreciated tech gift.

Mobile Charger and Retractable USB Cable Set
Everything a person needs to stay connected while on the go is included in this economically priced charger and USB cable set. This is a much appreciated gift for traveling clients and employees so they can keep their phones or electronic devices charged. This gift set will definitely get used, giving your brand extra exposure.

Glass Business Card Holder and Message Pad Holder Gift Set
Here's a high impact gift idea! This striking glass gift set includes both a business card holder and message pad holder. These cut glass accessories capture the brilliance of light with their cut glass multi-faceted edges. Etch your logo on the glass for great brand visibility on the recipient's desk. Daily brand exposure! It also comes in a nice box that is easy to wrap.

Textured Tuscany Journal & Executive Stylus Pen Gift Set
This elegant journal and pen/stylus make for a great executive Holiday gift. The journal comes in a variety of colors so you can pick the one that reflects your brand best. It's all packaged in a beautiful box, perfect for gifting. This promotional product offers great brand visibility with the imprint on the journal, as well as the printed logo on the pen.

Stainless Steel Flask and Tumbler Gift Set
Another great gift for a mobile warrior. Your logo will stand out clearly on this stainless steel flask and tumbler with plastic liner. Flask is double walled and insulated to keep liquids hot. Best yet, it is packaged in an elegant gift box.

Don't Wait. Get Started on Your Client Holiday Gifts Today!

Don't see what you are looking for? Give me a call and we'll help you pick the perfect gift for your employees, clients, or referral partners this year - 847-398-5500 or

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Thursday, October 9, 2014

Promotional Product Ideas to Support the Movember Men's Health Campaign

Are you ready for Movember? Since a lot of men participate in October's Breast Cancer Awareness activities, like NFL team players wearing pink on game days to show their support, we know women want to get equally involved in the male-oriented Movember awareness campaign. Here are some ideas on how they can, even though they can't grow a mustache.

What is Movember exactly? 

The Movember Foundation is the leading global organization committed to changing the face of men’s health. The Foundation challenges men to grow mustaches, or moustaches if you are outside the U.S., during Movember (a word combining mustache and November), to spark conversation and raise vital funds for its men’s health programs.

Guys (Mo Bros according to the charity) take action by signing up, and growing a mustache for the month of November. They ask friends and family to donate to their efforts in growing a mustache and creating conversations about men's health.

However, women (Mo Sistas) can also get involved and serve as champions for keeping the men in their lives healthier. Mo Sistas can rally their loved ones to join the movement, grow mustaches and have important conversations about men’s health.

The Movember community has raised $559 million to date and funded over 800 programs in 21 countries. 

So, if you are a woman or a business who can't grow a mustache, how can you get involved?

Using Promotional Products to Start a Conversation

Create awareness and generate conversation by showing support for the men's health movement by gifting and using Mustache-themed promotional products. 

Here are some of our favorite Mustache Promotional Products:

This ceramic mug is so fun! The mustache handle makes this a great conversation piece the office. 

Get the whole family involved with these whimsical sunglasses. Now everyone can sport a mustache this November. If these sunglasses don't attract attention and start a conversation, I don't know what will. The Wayfarer style sunglasses come in a variety of bright colors with matching color mustache and dark lenses. These would be super fun giveaways for a Mustache-themed birthday party, too. 

Add some levity to your next office meeting or hand these mustache pens out at trade shows to create awareness for the Movember Campaign. At only $1 each, these pens offer huge impact for a very small price. Restaurants can give these mustache pens to their wait staff or retailers can have them next to the cash registers so customers will get a kick out of signing their credit card receipts with the fun pens. 

Print a company logo or a men's health tip on these fun meeting, conference or event giveaways. Travel incognito, protect your secret identity, or make a fashion printed mask made from high density white poster board. This would be a fun prop to use if your event is featuring a photo booth. This mustache-themed promotional item is super cheap at .30¢ each, but again offers huge impact. 

Hand out this mustache keychain during the month of Movember, wild west celebrations, and costume-themed parties to turn up the volume on your promotional event! This item is so fun that people will be using it for months to come. 

Ready to show your support for Movember? Give us a call today to choose the perfect Movember Awareness promotional item that fits your marketing goals and budget best. 847-398-5500 or email me at We have plenty of ideas to build awareness and support for other Causes, as well. We'd be happy to send you some ideas.

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Dona Blunt Wins Top Dealer Award for Kaeser & Blair for Fourth Year in a Row

I was thrilled that for the fourth year in a row, I was recognized as one of the top U.S. dealers for Kaeser & Blair, the 17th largest distributor of Promotional Products in the United States. I also was honored to receive the "Dick Kaeser Legend Award" for finishing as one of the Top 20 sales people nationally, out of a group of 3,000 authorized dealers. 

In the photo with me, is Kurt Kaeser, President of Kaeser & Blair, a company founded by his grandfather. The promotional products distributor is a member of the PPAI (Promotional Products Association International) and ASI (Advertising Specialty Institute), and they do a very nice job of updating their dealers and sharing new promotional ideas and best practices at their annual 3-day conference.

One day of the conference is devoted to educational events where the application of promotional products to specific business needs was explored. Another day featured a trade show set-up with 190 leading industry product lines exhibiting their product ideas and how to use these products to help our clients promote their brand and grow their business. 

I truly enjoy helping my clients brand their company, launch new products, thank customers, and reward their employees with promotional products. I work hard for my clients understanding their business objectives and generating creative ideas that help them stand out and get results. 

Now, it's back to work to make sure I win this award again next year. 

If you need help with any promotional product ideas or end of year client thank you gifts, please give me a call. I'd love to prove to you how promotional products can get you effective results. Give me a call at 847-398-5500 or shoot me an email at 

Monday, September 15, 2014

Promotional Products to Show Your Support for Breast Cancer Awareness

October is Breast Cancer Awareness Month and it's a great opportunity to show that your company or organization is committed to the cause. According to, about 1 in 8 women will develop invasive breast cancer over her lifetime which is why it is so important to encourage screening and fund research to find a cure.

To help you get the message out and show your support, we have some unique promotional products to help build awareness for the importance of health screening, thank donors for their contributions, and show your customers that you care about finding a cure for breast cancer.

Here are some ideas on how to use these promotional products:

  • Hospitals, doctor's offices, women's wellness centers, radiology or mammography departments can give these items to patients to help promote breast cancer awareness and the importance of scheduling screening tests. 
  • Breast cancer or cancer related non-profit organizations can use these items as gifts for donors to encourage fundraising.
  • Companies can run promotions encouraging their customers to donate a few dollars to breast cancer research and receive a small token of appreciation in exchange.
  • Include a few of these promotional items in a care bag to comfort those who have been diagnosed with the disease. 
  • Companies can use these promotional items as giveaways at races, walks, dinners, or other breast cancer fundraising events that they are sponsoring.

Here are a few of our favorite Breast Cancer Awareness Promotional Products. 

This black and pink insulated cooler is perfect for taking cold water bottles to your next Breast Cancer Walk or taking lunch to work. The lunch cooler features a unique flat bottom design to store frozen entrees or plastic lunch containers.

Pink Foldaway Shopper Bag

This unique, lightweight tote is perfect to take to the grocery store or farmers market. Best yet, it folds into a carrying pouch with drawstring so it's easy to grab, throw in a purse, and take with you no matter where you are shopping.

Deep Pink Bobble Sports Drink Bottle

This high impact, patented, sleek reusable water bottle filters your water as you drink. The carbon filter that removes chlorine and organic contaminants from municipal tap water is replaceable. It's made in the USA and a great eco-friendly alternative to cut down on water bottle waste. The 24 oz. bottle features a customizable non-slip band for easy carrying and a tether to keep the cap fixed to the bottle. It's BPA free, phthalate free, and PVC free so you'll feel good putting your name on this promotional product.

Zebra Pink Candy Retractable Ballpoint Pen

This promotional pen is just plain fun! The medium point pen features a sleek rubber wrap making it easy to hold. It will fast become someone's favorite pen. Best yet, it is priced under $1.00!

Pink Ceramic Mug

These durable, ceramic mugs can be imprinted with your one color logo very quickly. The mug shown includes an optional gold band. There are some nice gift boxing options to turn this promotional product into an impactful direct mail piece.

Pink 3/4 Sleeve Stretch Jersey Polo Shirt

These shirts make a nice gift for fundraisers or event volunteers. You might want to grab one for each of your staff to wear in the medical office during October or in your booth at Medical or Wellness Conferences.

Pink Ribbon Breast Cancer Awareness Silicon Trivet

This handy promotional product used to keep tables and counter tops protected from hot pans and plates, is sure to become your audience's "go-to" kitchen tool. It's bright, cheerful, and offers a large imprint area for your logo or message.

Give us a call today to choose the perfect Breast Cancer Awareness promotional item that fits your marketing goals and budget best. 847-398-5500 or email me at We have plenty of ideas to build awareness and support for other Causes, as well. We'd be happy to send you some ideas.

Thursday, August 28, 2014

Custom Promotional Items Help Differentiate Your Brand

You need a promotional item to hand out at your next trade show or event. You want an item that advertises your company name, product or service but that people will remember and keep. You are flipping through catalogs or looking at promotional products on Pinterest and aren't inspired. Nothing you look at really helps to tell your brand story or showcase your product or service. Sound familiar?

Try looking at it a different way. Instead of looking at what is available and trying to make it fit, why not design EXACTLY what you need instead?

If you are tired of the "same old" items or don't want to use promotional items that really don't relate to your products or services, then you may want to consider creating a custom promotional item. With all of the new production techniques available, there are more options for customization than ever.

Now, custom designed items don't work for everyone as they often require new tooling and extended lead times to get them created, produced and delivered. However, they are worth investigating to see if they will support your marketing objectives. For the biggest conference of the year or to support your most important new product launch, a custom designed promotional item might be just want your company needs to stand out and get noticed. It's worth the investment.

Here are some examples of companies that created custom promotional items to help them build their brand.

Mini Manufacturing Robots

FANUC USA builds manufacturing robots. As you can imagine, it is not easy bringing a full size robot to a trade show for demonstrations nor is it always practical to bring a customer to one of its facilities to see one close up.  But what about a miniature version that moves and pivots the way the full version does?

That is exactly what was created from FANUC's original CAD drawings. This 6" miniature version of their manufacturing robot can serve as either a demonstration piece or as a fun commemorative item to gift to a customer to remind them of their visit to the facility or after a sales demonstration. (Plus, customers' kids love them, so they get saved.)

This was a very complex custom item.The lead time and molding charges will not work for everyone's budget, but perhaps this may be good way to show your equipment in action.

Historical Homes

If you think manufacturing robots are too large to carry around, what about a whole house?  The Rolling Meadows Historical Society in Illinois wanted something different to help visitors remember their tour and the town's important contribution to local architecture. The Society decided to  recreate their 1950's house museum in miniature to sell in their museum shop. Created from photos of several different existing houses that retained the original 1950's design, this miniature is a 3-D replica of the style of houses built in their city, including the landscaping!

Is your company located in a historic building or do you want to promote the unique style of buildings in your community? Then creating  miniature promotional models could be a great way to show them off and even earn a little money if you decide to sell them.

Unique Product Design

Do you produce a very uniquely designed product that you want to replicate in a giveaway? Create a mini version then. Or, do you just want to create a unique promotional product that your customers and prospects will love and actually use for maximum brand exposure? Go custom!

Another example of a custom promotional item is this miniature 3-D tow truck sculpture from D & R Towing.  Given to key clients and referral sources, this makes for an unusual desk or credenza display item that will be kept for years, reminding the recipient of the advertiser. 

So, to recap, if you have a product that is large, uniquely designed, or you really want a marketing item that stands out and gets remembered, a custom promotional product could be exactly what your business needs.

To learn more about custom promotional products or start brainstroming ideas, give me a call at 847-398-5500 or shoot me an email at

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Wednesday, August 13, 2014

New Promotional Product Ideas from ASI Show Chicago

A few weeks ago, I attended the ASI Chicago Show, a trade-only promotional products show where new promotional products for the mid-year were introduced. I always find these shows inspirational for thinking up new, unique ways to help my clients promote their business at trade shows, events, grand openings, or through promotions. I wanted to share some of the more unusual ideas to inspire you with some out-of-the-box promotional thinking.

Milk Chocolate Covered Potato Chips
A great perk to going to one of these large trade shows is getting to sample a variety of delicious treats, so it won't surprise you when I start off talking about food.  The first promotional product idea is Milk Chocolate Covered Potato Chips.

The manufacturer describes it as a "sensational marriage of sweet and salty, with a kick of crunch" and I can't improve on that description.  Best of all, there are two sizes an eight ounce or a 16 ounce box, both at affordable prices that even include a four-color imprinted label for you to promote your brand. These would be a great item to have out on a snack table if you were sponsoring lunch or snack time at a large conference.

Cookie Dipper
Staying with the food theme, it's time to go retro and think fondly on the days when you dunked chocolate cookies into milk for a tasty treat. (Maybe you still do!) Now you can look like a professional cookie dipper with this dipping utensil that takes away the messiness, yet leaves all the fun in cookie dunking!  

The dipper can be purchased on its own or in sets with a mug and even a packet of cookies to get you started--yum! This would be a unique promotional idea to leave in your guests' hotel rooms at night for corporate retreats, company-wide conferences, or VIP customer travel trips. 

Beach Towel Clip
Two unique summer items are worth mentioning.  One is a plastic clip that slips right over your beach towel and clips it on to the frame of a chair, boat rails, or balcony railings to keep it in place. This handy clip can also hold a sign, a tote bag or even to prevent a trash bag from blowing away at a sponsored event to give you one more logo placement.  At 6" long, the clip features a large imprint area. 

Floating Beverage Holder
The second summer item is another revolutionary outdoor leisure product, the BevBoy.  This item is a floating cup holder that allows your beverage of choice to float in a body of water without spilling. The patented "tail" prevents the holder from tipping over, yet keeps the beverage floating nearby.  If you have ever wanted to relax in the pool enjoying your favorite drink without having to hold it, then this product is for you!  The cup holder can be printed so that your corporate brand will be seen above the waterline when floating. How fun and impactful would it be to walk into a poolside event and have these custom logoed cup holders floating all around the pool?

Golf Club Cleaner
The game of golf just got a little easier with this new product. Although it doesn't actually improve your game, the ShoeToothe does make playing a little more convenient. The handy ShoeToothe clips onto your shoe and allows you to remove debris from your golf club with one swipe. You don't need to bend down and use your glove or have to wipe dirt onto your pants or shorts.  You don't have swing with a dirty club or get your hand wet or dirty.  It comes in a variety of colors to tie in with most corporate brands. 

Team Spirit Clips
A great way to show spirit to a sports team or corporate team is to wear that team's logo and the new FanFlair logo makes it easy to do that.  The logo is attached to a patented clip that allows the embroidered logo to be easily attached (and detached) from shirts, hats, bags and even as a hair barrette! It's a fun item that gives you endless ways to show who you are rooting for. But more importantly for marketers, you don't have to worry about ordering the right sizes for people. Just give them the clip with your logo or sports team logo and let them clip it to their own apparel. 

Fingernail Tattoos
If you are looking for a more subtle way to show your team spirit or promote your logo, what about tattoos for your fingernails? Nail art has become all the rage so why not give people an easy way to show their love for your team or even company? These peel-and-stick, hypoallergenic tattoos can be applied without water for instant nail art. 
Cold Weather Touch Screen Gloves
Speaking of fingers, another new promotional item addresses a big cold-weather dilemma for business people and teens alike--how can you keep your hands warm but still use your touch screen device?  Thumb Dogs were created so that users can stay in touch, get directions, and access the internet with their gloves on while its cold outside. Thumb Dogs are an add-on that stretches and grips the users' own gloves; you no longer have to own special texting gloves. There is even a "leash" to keep the item on securely. ThumbDogs are made of medical-grade conductive fabric for ease of using a touch screen. This unique item can be printed with a one-color corporate logo and comes with a stock card and instructions. 

Which item inspired you most? If you need help with a unique promotional product for an upcoming trade show, travel trip, event, or even an impactful direct mail promotion, give me a call. I'd be happy to brainstorm ideas on how to promote your brand most effectively. You can reach me at 847-398-5500 or 

Friday, August 1, 2014

Dona Blunt Winner of Promotional Professionals Association of Chicago's President's Award

I was honored to win the Promotional Products Association of Chicago's President award. PPAChicago is a trade association comprised of distributors and suppliers of promotional products.  I have been involved with the association since I founded Newport Promotional Services back in 1985 and was thus thrilled to be recognized for my involvement and contributions to the organization.

I served on the PPAChicago board for a total of six years, two as a director, two as vice president and was than elected as PPAChicago’s 19th president in 1990. I was also the assistant to the End User Show Director for four years in the 1990′s and I continue to volunteer for the current End User Show at Arlington Park Racetrack. I am a past winner of a PPAChicago Education Scholarship.

I have committed time to this organization because it's important to support your peers and your industry. I hope to continue to be involved for years to come.

Do you belong to an industry association? How do you stay involved?

Tuesday, July 29, 2014

Custom Plush Animals Bring Your Logo to Life

Can a stuffed animal help build your brand? Yes! Stuffed animals are an excellent promotional product to help you advertise your company. In the promotional trade, we call stuffed animals "plush" attributed to the soft construction. Plush animals can convey your message in friendly and effective way.

Here are six of the reason to consider plush as part of your marketing mix:

1. Broad Appeal: This product reaches across all ages, demographics and industries. They are fun for adults or to take home to kids, too.

2. Interactive: Plush promo products connect on a an emotional level. They make you smile. You put them on your desk to personalize your space.

3. Creative: You can get as creative as you want when selecting a plush to promote your business. Use the plush to create or promote a slogan, i.e., You can re-Lion on our great service. It adds a playfulness to your company image.

4. High perceived value. People think this is a valuable or expensive giveaway but there are many inexpensive options that make your company look generous.

5. Small product with a big impact. Small, plush animals are easy to carry home from trade shows and make great gifts for the kids. Does your company have a mascot? A funny slogan? Get a custom plush made to promote it.

6. Unique. A custom plush character sets your company apart from its competitors.

But most importantly, we love the creative ways companies use plush to build engagement with their brand. How have companies used plush animals?

  • A university hid a hawk mascot throughout the campus for students to find as a way to promote safety on the campus.
  • A national hotel chain uses a plush bear as a welcome gift for guests
  • A Human Resources department in Florida gave a sea-related character as a way to say thank you to employees for their hard work.
  • An elephant mascot was given as a reward to children when they completed an after-school program.
  • An auto dealership put a plush bear in the front passenger seat in every car as a way to differentiate themselves and target Mom buyers. 
  • A pharmaceutical company hands them out to kids in the hospital if they are diagnosed with certain illnesses that need the medicine they produce. They are comforting. 

If you are targeting Moms, kids. or salespeople who need to take a gift home from a business trip, a plush animal may be the perfect way to advertise your brand. 

Are plush animals appropriate for your business?  Contact me at 847-398-5500 or to learn more about how plush animals can give your business more "character."

Tuesday, July 22, 2014

Small Promotion Yields Big Results at Trade Show

Looking for an inexpensive trade show booth giveaway that attendees will love and use daily? How about making their smartphones or tablets easier to use?

One of the phone accessories that people enjoy using is a raised "dot" that sticks to the home button on smartphones.  It's useful for phone users in that it gives them a more tactile way to find their essential Home button. It's also an opportunity to personalize a phone or tablet so you don't mistakenly pick up someone else's device.  Part of the Dot's popularity is that it attaches with a special 3M Brand adhesive so it it is easily removable and doesn't leave a sticky residue.

For marketers, it's a chance to offer value and get your brand in the hands of your customers and prospects. Although the Dot is small, you can pack a lot of brand message into the giveaway. Here's how: The Dot can be distributed on a custom-printed card, with provides plenty of room for your marketing message. There are custom card options to accommodate one dot or a larger card with two dots.

Not only are these great trade booth handouts, but the item can be used in advance of the show to drive traffic to your booth. For example, a Dot on a custom-printed card was sent out as a pre-show mailing to customers and prospects with the message "Spot the Dot."  The mailing told show attendees if they brought their phone to the booth during the trade show hours with the Dot attached, they would receive a special promotional offer on a future order. Make the incentive attractive and you could have a traffic jam in your trade show booth.

The product's raised surface works with either the round "home" button on iPhones or with the rectangle home button on Android models.  Both the Dot itself and the custom card can be printed in 4CP to showcase your logo and brand information in full color.

Give me a call today at 847-398-5500 or shoot me an email at to talk about pricing for the Dot or brainstorm other ideas to drive traffic to your next trade show booth.

For more ideas on how to create buzz or drive traffic to your trade show booth, check out my Trade Show Marketing Ideas board on Pinterest.

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Tuesday, July 8, 2014

Hot Summer Promotional Products

Summer is in fun full swing but it's not too late to grab some promotional products to help keep your brand in front of your customers during summer events.

Here are a few of our top selling promotional products for your summer promotions, corporate picnics, and even client appreciation days.

Retro Sunglasses
You can't go wrong with these retro sunglasses to giveaway as swag at beach events, picnics, and even golf tournaments. The price is perfect and they come in a variety of fun colors sure to match up with your company logo.

Deluxe Folding Chair
With a large imprint area for your logo, this deluxe folding chair will work hard to promote your brand. If your company is sponsoring any summer outdoor concert events or hospitality events, put these chairs out for your guests to ensure that all concert goers see your logo. Then give a few away to VIP customers or valued employees. Four colors are available, so choose wisely.

Acrylic Mason Jar Tumblers
Mason jars are hot, hot, hot when it comes to promotional drinkware. Designed to look like the nostalgic preserving jars, these BPA free, colorful tumblers come with fun straws to make drinking even more fun. Your customers will hold on to these tumblers for a long time giving your brand some long-term exposure.

Beach Picnic Pack
This fun picnic pack includes everything you need for a fun summer outing. The insulated main compartment holds food, drinks or other beach essentials for four people. The Picnic Pack is designed to be water and sand resistant keeping your food and drinks safe until you are ready to eat. This is an impactful gift for valued customers and employees.

Jelli Mini Fan
Give your customers and prospects a way to beat the heat with this Jelli Mini Fan. The fun translucent colors and attractive price point make this promotional item a winner for outdoor and summer events.

Need more ideas for summer promotions? Give me a call at 847-398-5500 or email me at and we'll get some creative ideas going for you.

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Monday, June 9, 2014

Man's Best Promotional Product?

Want your prospects to love your brand? Show their pets some love! Big or small, we love (and pamper) them all--pets that is.

According to the American Pet Products Association in its 2013-2014 National Pet Owners Survey, we are sharing our houses with a lot of pets. The total number of pets owned in the U.S., in millions is as follows:

Freshwater Fish        145.0
Cats                           95.6
Dogs                          83.3
Birds                          20.6
Small Animals             18.1
Saltwater Fish             13.6
Reptiles                       11.5
Horses                          8.3

Given our love for pets, it's no wonder that there are so many promotional items that are pet related. Sure pet stores and vets use these items to promote their business because pets are their business. But here are some ways that clever businesses can advertise their brand while endearing themselves to their pet loving customers.

Practical items are always appreciated, like pet collars, pet food covers, travel water bottles for pets, pet bag dispensers, doggie t-shirts and even pet bowl placemats. These items will get used and used again.

Our furry friends shed and that doesn't look so good on a dark suit in an important business meeting. So help those pet lovers with furry friends to catch those few stray hairs at work or play.  The hairs can be easily cleaned up with a 3M Brand Lint Sheet Pack. These disposable sheets are more portable than a lint roller and are just as good at removing pet hair from clothing and other surfaces.  With a logo or message imprint area on the packet cover, this item will advertise your company to a wide audience who will definitely appreciate this useful item. Best yet, this item isn't limited to pet owners as it is universal enough for everyone to use.

If you want to have a little fun with a branded promotional item, these novelty pens in the shape of cats or dogs are adorable.  Who wouldn't find either one of these fun pens to write with?  The uniqueness of these items will make your logo stand out and be noticed and the recipient will have a useful item that brings out the kid in them.

But wait, don't forget the kids! How about an adorable drawstring backpack for children with different animal designs that even include the ears! There is both a dog and kitten drawstring bag, as well as other animals. Parents and Grandparents will line up to grab one of these promotional items for their kids or grand kids whether they have a pet or not. With a large imprint area under the cute face, these bags are a unique way to reinforce your logo and build brand goodwill. 

Most people find puppies and kittens to be irresistibly cute, so how about an appointment-style Puppies & Kittens Wall Calendar with twelve different images?  It's just one of many useful items that appeal to both pet owners and pet lovers while advertising your business.

We have quite a few other pet-related options so give me a call to brainstorm how to promote your brand to your pet-loving prospects and customers at 847-398-5500 or email me at

Have you ever received a pet-related promotional item? Did you use it? What item would you appreciate the most?