Draw More Traffic to Your Tradeshow Booth!

Trade show season is upon us. If you've invested a significant amount of your marketing budget in a trade show booth to promote your business, how is your company going to stand out in the crowd? How do you get your best return on investment? At trade shows, it's all about drawing traffic to your booth so you get a chance to show your product or tell your story. Contests and promotional giveaways are great way to tell your customers that you will be exhibiting and draw them to your booth. You can start marketing your involvement before the trade show even begins for maximum impact.

Here are four unique contest and promotional giveaway ideas to drive traffic to your meeting or trade show booth.

Countdown Timer: 
This magnetic reminder counts down the day, hours and minutes to the start of your important trade show, meeting, or event. Send it out in advance to encourage registration and to remind your customers to see you at the show.

Scratch-off Ticket: 
The trade show is packed with exhibitors. How do you get them to stop by your booth display?  With a scratch-off contest, of course. You can either mail out the scratch card tickets in advance so people make sure to include your booth on their trade show route. Or, distribute these cost-effective scratch-off tickets at the show. They must show up in your booth to be validated and receive their prize.  These cost-effective cards add fun and excitement to your booth and will help attract your desired prospects.

Drink Cup Promotion: 
If you are a major sponsor for a trade show or event, this promotional idea will really help draw traffic to your booth. Distribute custom-printed drink cups at the concession stands, that have a distinct code number printed on the cup. Have them bring their cup to your booth to be scanned to see if they win a prize. Variable data printing systems enable you to print one to four lines of text that can change on each cup. You can print on either the side or bottom of the cup. You can even add a QR code, so you'll have an opportunity to display your product or corporate message, as well.

Spin to Win Phone Application: 
Technology can be amazing. And, amazingly effective to help you capture leads at trade shows. With a Spin to Win phone application your attendees can play to win right in your booth using their own phone.  Not only is this cost-effective and easy to distribute (no printing costs), you are able to capture the user's data when they register to "spin" the virtual wheel. A built-in lead generator! This is one of the most up-to-date and flexible contest that you can use. You can even add survey questions to the entry requirements to get even more data from your prospects. Remember, the more information you ask a prospect to give, the more you need to reward them with a good prize.

Give us a call today to get one of these trade show, meeting, or event promotions working for you. Contact us at 847-398-5500 or via email at dona.blunt@newportpros.com.

What was the best trade show promotional giveaway or contest that you've seen?

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