Hats Off to 2013!

It's a new year and great new opportunity to promote your business. As you are thinking about your budget and unique ideas to help create awareness for your business in 2013, don't overlook hats. A question we get asked often is "Are logoed hats an effective way to advertise?" The answer is a resounding YES, depending on your target market. The Advertising Specialty Institute (ASI)  conducted a survey to test the effectiveness of hats as a promotional marketing item and found out these interesting facts.

BY AGE:  16% of men ages 21-34 own a promotional hat; that percentage increased to 19% for ages 35-44, to 24% for ages 45-54 and to 27% for ages 55-64, before decreasing to 13% for the 65+ age group.  The percentages for women were 12, 10, 15, 13 and 10 respectively. Thus, promotional hats should definitely be added to your marketing mix, especially if you are targeting middle-age men.

BY HOUSEHOLD INCOME:  22% of households with an income under $50,000, had a promotional hat, which decreased slightly to 20% for households with incomes of $50,000-$99,999 and to 13% for households with incomes of $100,000 or more.

COST EFFECTIVENESS:  The average number of monthly impressions that a promotional hat receives is 443 and the lifetime number of impressions is a whopping 2,984. What does that mean?  If you spent $6.00 on a logo hat, then your cost per impression was a low $.002 each! Buy a cap at a lower price (and we have several to choose from), and your cost per impression is much lower. Plus, it's a walking billboard. Your logoed hat is not only seen by the wearer, but it's also seen by other members of your target market since people tend to hang out with people with similar interests and  demographics. 

 

BEST NEWS: 81% percent of consumers say they can identify the advertiser on a cap that they received.   Can your promotional item top those results?

Want to go to the head of the class? Are you targeting middle aged men for your products or services? Then, earmark some money in your 2013 marketing budget for logoed hats. We'd be happy to help you find the right head wear option for your marketing needs. Give us a call at Newport Promotions at 847-398-5500 to get started. 

Do you have any logoed hats in your closet?