How to Stand Out During Trade Show Season

Happy New Year! After going on hiatus in December, the trade show season starts up strong again each January.

Whether you are exhibiting at your local Chamber luncheon or at a large-scale trade show, face-to-face marketing is still an effective way of prospecting and showcasing your brand. Make sure your table or booth stands out with branded visuals to grab attention so you get the opportunity to share your brand story.

 Here are a few attention-grabbing promotional items at budget-friendly prices.

Retractable Banner Stands

This item can showcase your brand or share key marketing messages whether it's next to a display table, a lectern or in your office lobby. It measures 31" x 78" and has sturdy mounting hardware with double swing feet for extra stability. Your full-color imprint is printed on a durable vinyl material with gloss or matte finish so you can use it again and again. The stand even comes with a travel case at only $120.00. There is no set-up charge and no charge for an e-proof.

Table Covers

Although most trade show venues provide some type of cover for your table, it will probably be white or in one of the show colors, and certainly without your logo or marketing message. We can print your logo in full color on a polyester poplin fabric that shows off your logo. You can select either a cover for a six foot table or for an eight foot table at $199.00 each or upgrade to the versatile convertible table cover that will fit either size table at $299.00. A handy vinyl storage bag is available too for $6.00 each. There is no set-up charge or charge for an e-proof.

Entire Trade Show Booth Promotional Suite:

Really tell your brand story with this all-inclusive group of booth promotional materials. For one low $695.00 price, you will receive one 33" x 80" pull-up banner, one 6'/8' convertible table cover plus one 10 foot back wall display--wow! This gives you lots of space to show new or bestselling products, examples of previous jobs, a listing of your services, a map of your locations, or your key brand messages. Call me today to discuss this comprehensive option!

Booth Games:

Prize wheels work to draw trade show booth traffic. They definitely encourage people to stop at your booth long enough to learn about your company. We have prize wheels in all sizes, but this table top size is very affordable and lightweight to transport and set up. The wheel is shipped blank and by using an online template you can easily designate the prizes for the ten slots and add your logo to the center. The customizable slots are simple to change frequently, making it a very versatile option for non-trade show uses such as employee meetings or off-site events. It's a marketing investment that you will find many uses for. Price is $175.00.

These are just a sampling of display materials to help you stand out at a future trade show or event. We specialize in trade show traffic building ideas and have a lot more ideas to share.

 In fact, I've put together an e-book, entitled " How to Choose the Right Promotional Products to Drive Trade Show Booth Traffic." For a copy of the e-book or to discuss how to enhance your marketing efforts at trade shows, please download it here or give me at 847-398-5500.

Best wishes for a prosperous and successful 2017.


You Might Also Like:

5 Unique Ideas to Drive More Traffic to Your Trade Show Booth

Get in the Game to Get Sales at Your Next Trade Show

Our Best Selling Trade Show Giveaways