Plug Into The Power of Promo & Energize Your Promotional Efforts

I thought I'd take some time during Promotional Products Work Week to remind you about the benefits of working with me, as a promotional products professional. Promotional Products work! If you choose the right product for your audience. My knowledge of industry best practices, new and unique products, and a personalized approach to marketing provide the best of all worlds when it comes to sharing your brand message and meeting your marketing goals.

Here's the proof.

The promotional products industry is a $23.3 billion dollar industry that helps businesses large and small in their advertising and marketing efforts. PPAI research clearly demonstrates the power of the advertising medium as the most cost-effective way to reach a targeted audience in a tangible, long-lasting and memorable manner. Here are a few facts about promotional products that support their use:

• 90% of people can recall the company and brand on their promotional product
• 83% of consumers are more likely to do business with the advertiser after receiving a promotional product. 
• 81% keep promotional products because they are useful.
• 81% keep promotional products for more than a year

Promotional Product Umbrellas Will Have You Singing in the Rain

While we may not think of umbrellas until we need them, their usefulness goes beyond keeping us dry or protected from the sun. They are also huge brand builders! With a retention rate of 14 months, umbrellas printed with your company logo or promotional message will continue to tell your brand message for a long time, making them the perfect choice for your next promotional campaign.

Here are some powerful findings from a 2016 survey by Advertising Specialty Institute:

Umbrellas make a lasting impression

Over their lifespan, umbrellas generate over 1,300 impressions. This high number of impressions means a very low cost per impression for your advertising message and a highly effective use of your promotional budget.

Umbrellas have longevity

Umbrellas are kept on average for more than a year, far above the typical retention rate of 8 months for other imprinted promotional items. The longevity of this useful item continues to create goodwill while displaying your brand for many months, or even years, making umbrellas an incredibly effective advertising medium.

Get "Set" for Promotional Success

When it comes to promotional products to thank your customers, use as  raffle prizes in your trade show booth, or award an employee for exceptional service, sometimes just giving out one item is not sufficient. That's when a ready formulated gift set is appropriate and really makes a statement.

For example, if you are greeting a new employee or visitor, this 5-piece Road Trip Set makes for an impressive gift.  The insulated cooler bag holds a plastic tumbler with matching straw, a mini notebook with pen, as well as an LED flashlight plus a stylus pen. Not only do you save money when buying all of the items bundled together, every item is imprinted with your logo for multiple exposures of your brand.

Want something even bigger? If five items are not enough, this 10-piece Road Trip/ Mobile Office Set contains all of the items listed above but then adds a drawstring backpack, an insulated coffee cup, a journal book a gel pen plus a tech case, perfect for phones or other tech devices. Wow! Anything you could possibly need for a road trip or to set up your mobile office is covered.

Here's another thing to consider. Break the set up to go small, but reap the cost savings of a bundled promotional product. This grouping of best sellers can be given as an entire set or split up into individual items used for different events. Give a few items to "C" level clients, more items to "B" level clients and all items to "A" level clients. A winning promotional giveaway strategy!

You can also get smaller sets that still save you money. This Technology Promotional Pack includes a tech pocket for protecting your smartphone or iPod, a ballpoint/stylus pen as well as a matching screen cleaner cloth. It comes in so many colors that it will be easy to find a set one that compliments your logo or company brand color.

Another technology related promotional gift set is this Executive USB Technology Gift Set, which contains a dual-zippered, hard, black leatherette case, a mini matching padded mouse pad, 2 Black retractable USB cords, a black leatherette 3-port mini hub, a slim, black leatherette optical mouse and attractive black and Silver ballpoint pen.

Finally, more does not always mean merrier. You can still make a huge impact with only a two piece gift set, like this attractive Hot and Cold Beverage Set.  It's a great gift that you know will get used in winter or summer, giving your brand  a lot of exposure. It comes in a lot of attractive colors to tie in with the theme of a promotion or your brand.

If one of these gift sets is perfect for an upcoming meeting conference or other occasion, give me a call to brainstorm some ideas and get you some pricing. You can reach me at dona.blunt@newportpros.com or 847-398-5500.

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Top High Tech Holiday Promotional Gifts for Clients

The end of the year is coming up and it's time to start thinking about Promotional Holiday Gifts for clients and employees. Not sure what to get? Some of the most popular items this year have been computer accessories. Everyone appreciates these high tech promo items because they are useful. The recipient actually uses them and keeps them for a long time. This creates great exposure for your brand and goodwill from your customers or employees. Who doesn't want to get a Holiday promotional gift that they can actually use?

So, to make it easy for you to choose a great gift this year to show your appreciation, we've put together a list of our favorite high technology promotional gifts. Every one of these items can be customized with your logo but order soon to make sure you have them in hand before the Holiday Season.


1. Rechargeable Emergency Back Power Bank. Two USB ports will accommodate all USB charging devices; Lighted charge indicator; Multi-adapter connectors included. Starting at $32.00 each.

2. Over-the-Ear Headphones: You won’t believe the sound quality at this affordable price! Choose from white, red, blue or black colors. Folds down for easy transporting. Starting at $10.00 each.

3. Bluetooth Multi-Purpose Speaker: Spectacular sound from a wireless Bluetooth device. Choose from five colors plus silver. Starting from $37.00 each.

4. Desktop Organizer: Leatherette finish with white contrast stitching. Lots of storage compartments for a small tablet, mobile phone, and pens. Has hidden slots for media charging cables. Includes 100 sheets of notepaper and it all comes in a nice gift box. Starting at $20.00 each.

5. Smart Phone Sanitizer: Recent studies show that your smart phone, MP3 player, headphones, and other handheld devices are covered with more germs and bacteria than door knobs, the soles of your shoes - even your toilet seat! This germicidal UV light sanitizer will eliminate 99% of germs and bacteria, including strep, e.coli, salmonella, and others. It even includes an accessories basket to sanitize small devices such as headphones, MP3 players, and cell phone headsets. Perfect for home or office. Powered by 3 x AA batteries(included). Best yet, it's easy to use and works in under 4 minutes. Starting at $21.00 each.

6. Cable Organizer Case: Stay organized and keep your important phone and tablet cases in a safe place while traveling. Case made of black neoprene material with white contrast stitching. it has a carry strap and double zippered pull closure. Starting at $4.50 each.

We've got even more technology promotional gift ideas to help you thank your customers and appreciate your employees this Holiday Season, so give us a call at 847-398-5500 or email me at dona.blunt@newportpros.com to get your customer promotional gift order started.

Do you get your customers the same gift every year? What promotional gift have you given or received that made a huge impact?

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