Here's the proof.
The promotional products industry is a $23.3 billion dollar industry that helps businesses large and small in their advertising and marketing efforts. PPAI research clearly demonstrates the power of the advertising medium as the most cost-effective way to reach a targeted audience in a tangible, long-lasting and memorable manner. Here are a few facts about promotional products that support their use:
- 90% of people can recall the company and brand on their promotional product
- 83% of consumers are more likely to do business with the advertiser after receiving a promotional product.
- 81% keep promotional products because they are useful.
- 81% keep promotional products for more than a year
If those statistics aren't enough, here is some more information that supports the use of unique and personalized promotional products in your marketing mix.
What are Promotional Products?
Promotional products are logoed or imprinted items that educate, recruit, highlight safety awareness, support worthy causes, and encourage healthy living and lifestyle choices. Promotional products recognize and reward employee achievements and inspire action. They can grab attention at trade shows and be used to thank customers for their business.
Much more than an advertisement
Viral, mobile, highly targeted and inexpensive, promotional products are the only advertising medium capable of engaging all five senses. Adding a message to a tangible product turns an ordinary message into a marketing experience the audience can see, touch, hear, smell and even taste.
Personalized and Personal
Promotional products are the most cost-effective method for small and large businesses to market their products and services. These products are often used to reinforce personal relationships with customers, clients and prospects. In this digital everything world, it is more important than ever to provide a personal connection.
Selecting the perfect promotional item for your company shouldn't be a gamble. Working with a professional products professional like me will help you ensure your marketing dollars are spent in an effective, unique, and meaningful manner.
Have a conference, trade show, customer event, or just need an attention grabber for a sales meeting? Give me today at 847-398-5500 or dona.blunt@newportpros.com for a consultation to create the perfect product for your budget, your message, and your personalized needs. All to get you more business!
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