Tumbler Insulation 101 - Choosing the Right Promotional Product

It’s important to know the different kinds of insulation used in beverage containers, so you can make an informed purchase decision when buying promotional products to represent your brand. The type of insulation chosen can cause a difference in price, length of sustained temperature, and overall product quality. Below is explanation and ranking of Good, Better, Best, and Premium insulation characteristics.

GOOD: Air Insulation
Air between the inner and outer walls insulates the beverage inside by forcing hot or cold to transfer through a layer of air. This means it takes longer for heat or cold to escape, so your drink stays at the right temperature longer.

BETTER: Foam Insulation
Foam between the inner and outer walls slows down the transfer of hot or cold from the inner wall to the outer wall. Foam insulation helps regulate the temperature inside the tumbler.

BEST: Vacuum Insulation
In many containers, heat or cold finds its way out through convection. Tumblers with vacuum insulation have a virtually airless space between the walls to stop the convection process and minimize temperature changes. The hot or cold can only radiate between the walls so that drinks stay hotter or colder longer.

PREMIUM: Copper Vacuum Insulation
A copper lining between the inner and outer walls of a tumbler can lead to even better insulation performance. Copper lining helps distribute the hot or cold air more evenly across the entire inner surface, so your drink is able to retain its temperature for even longer periods. Some copper lined tumblers can hold hot beverages for 5 or more hours and cold for 15 or more hours.

Source: BIC Graphic NA

If you have questions about beverage related promotional products and their insulation properties, or would like to create the perfect promotional item for your needs, contact me at today at dona.blunt@newportpros.com or 847-398-5500.


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