Friday, December 11, 2020

BYOB Has a New Meaning

BYOB has a new meaning - Bring Your Own Blanket!

COVID-19 has caused many changes to the ways that people socialize and get together. One of the biggest changes has happened with eating out at restaurants. Many states have closed indoor dining in an attempt to slow the spread of COVID-19 and restaurants have had to rely on outdoor dining, often in improvised settings, along with carry out and delivery options.

As the temperatures start to cool, outdoor dining doesn't provide the same comfortable experience that it did during the warm summer months. However, that doesn't mean that outdoor dining can't be made more comfortable. That's where the blankets come in.

In Cheshire, Connecticut, a local promotional products distributor has teamed up with several area chambers of commerce and local restaurants to develop the Bring Your Own Blanket campaign. The goal is to spur business for outdoor restaurant venues, while providing a bit more warmth as winter sets in. By providing an alternative to just taking food home, the restaurants can extend their outdoor dining season while providing a restaurant experience that follows local guidelines. All with the simple idea of bringing a blanket to enjoy your meal.

Here are a few branded blankets that would be perfect for a similar promotion in your area.

Sherpa Blanket

This polyester fleece blanket is a generous 60" by 50" and offers a super soft feel. Embroider your logo on the front to promote your restaurant, Chamber of Commerce, or other local business brand. 

Chateau Chenille Fringed Blanket

This large 62" by 48" chenille blanket has stylish fringe trim and will keep the user cozy. Blanket is available in four colors and your logo can be embroidered on the front. 


Cozy Plush Blanket

This super soft blanket is 55" by 60" and offers several logo options including woven or leather patch. This blanket features a big area for your embroidered logo.


Fleece Stadium Blanket

This brushed polyester fleece blanket is 60" by 50" and has a whipstitch edge. Make carrying the blanket easier with the optional bag or carrying strap. Embroider your logo in the corner of the blanket. 


Help other small business owners and restaurants keep their business going strong with a Bring Your Own Blanket campaign. Contact me today at 847-398-5500 or dona.blunt@newportpros.com.

If you liked this idea, here are some other blogs that might be of interest. 

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