Using Foldable Pocket Guides to Market Your Next Big Event

Big events like trade shows, conferences and conventions are wonderful ways to get your brand in front of the most influential and interested members of your audience. However, for attendees, these events are big, confusing, and there’s often a lot to navigate. There is danger that they might never make it over to your trade show booth to learn about your great products and services or even realized you sponsored the event. So instead of getting lost in the crowd, use that large event to your advantage and wow attendees with branded, foldable pocket information guides that make their life easier. 

Whether you’re hosting an event with tons of booths, sponsoring a conference, or you’re promoting your venue, foldable pocket guides are an ideal way to convey all the information your audience needs about the event in a pocket-friendly, easy-to-carry format.

For trade shows, we love the idea of creating a map of the event with your booth highlighted and some additional information on the surrounding area with places to eat, things to do, and sights to see. You can also add an incentive for people to re-engage with your business after the event with a coupon code or special bonus only offered to event attendees on your foldable product.

For example, TripBuilder Media created a memorable and easy-to-carry handout for an event hosted by The National Association of Elementary School Principals. The handout they designed folds down to smaller than the size of a credit card, yet opened reveals the full event schedule, floor plans of their venue and Exhibit Hall, and also contains other important info attendees should know.

This handout for the The Philadelphia Arts Association, also designed by Tripbuilder Media, shows how you can incentivize people to patronize your business using foldable products. This handout features information about all the Philadelphia Arts Association member museums and contains a special front cover card pocket with an admission discount card tucked inside.

So, what do you think? Does your event lend itself to using a foldable pocket guide to convey information and grab attendee attention? Give us a call for pricing and ideas at 847-398-5500.


More trade show and event marketing ideas:

Get in the Game to Get Sales from Your Next Trade Show Booth
5 Unique Ideas to Drive More Traffic to Your Trade Show Booth
3 Ways to Choose a Branded Promotional Product People Will Love