While we may not think of umbrellas until we need them, their usefulness goes beyond keeping us dry or protected from the sun. They are also huge brand builders! With a retention rate of 14 months, umbrellas printed with your company logo or promotional message will continue to tell your brand message for a long time, making them the perfect choice for your next promotional campaign.
Here are some powerful findings from a 2016 survey by Advertising Specialty Institute:
Umbrellas make a lasting impression
Over their lifespan, umbrellas generate over 1,300 impressions. This high number of impressions means a very low cost per impression for your advertising message and a highly effective use of your promotional budget.
Umbrellas have longevity
Umbrellas are kept on average for more than a year, far above the typical retention rate of 8 months for other imprinted promotional items. The longevity of this useful item continues to create goodwill while displaying your brand for many months, or even years, making umbrellas an incredibly effective advertising medium.