Attract Women to Your Brand with these Hot Promotional Products

If you are targeting women to grow your business or promote your event, you will definitely want to take a look at these hot promotional products designed to catch and hold your target's eye. Some are practical, some are whimsical but they are all effective for advertising your logo.

1. High Heel Shoe Desk Stand. Perfect for holding business cards, a smartphone, or a tablet in the kitchen. You can never have too many shoes, right ladies?

2. Leather Jewelry Roll. Perfect as a travel incentive gift or to promote a fashion or accessory brand, this leather jewelry roll will protect her jewelry for years. Plenty of exposure and goodwill for your company!

3. Super Fun Lipstick Pen. A fun twist on the old promotional pen, this lipstick pen will become her favorite "go-to" purse accessory. Your screen printed logo will appear around the base of the pen. It's the perfect promotional item to be included in a swag bag!

4. Nail Polish Highlighter. Perfect for college students or teen girls, this highlighter that looks like a bottle of nail polish is fun and flirty. At less than $1 a piece, this is effective and affordable advertising, perfect for a trade show giveaway.

5. Nail Polish Set. This time give away real nail polish with your logo on the packaging. If your company hosts rock star, princess, or spa birthday parties for little girls, tweens and teens, this is the perfect party giveaway item that will help promote your location well after the party.

6. Metallic Fashion Tote. We have all received the eco-friendly tote bags to carry groceries and move away from plastic bags. However, if you want to make an impact and give your client a stunning fashion tote bag for day trips or weekend getaways, try this silver fashion tote. Perfect for women's getaway events or fashion/ beauty conferences.

7. Wristlet Wallets. Cute, fashionable and perfect for beach or summer themed travel or conference incentives. This wristlet wallet is designed for those times when you don't want to bring a bulky purse. It holds a smartphone, money, and offers 5 plastic card slots.

8. Shrug Sweater. The perfect accessory for women and THE perfect raffle gift for women sitting in a conference with too much air conditioning. As an alternative to the fleece jackets or golf gear, consider the feminine and stylish shrug sweater to make your brand stand out by offering a gift designed for your female target market. You can also get some made up to serve as the "uniform" for your trade show booth staff.

If you are interested in learning more about these promotional products or any other of the other items we carry designed for women, I'd be happy to help. Give me a call at 847-398-5500 or email me at dona.blunt@newportpros.com.

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Use Promotional Products to Promote Healthy Eating Habits

Does your company have a Wellness Initiative going on? Trying to encourage your employees to have healthy eating habits? Or, do you run a nutrition, fitness, wellness or insurance company? Try using these 5 promotional product ideas that promote healthy eating habits as giveaways at your next trade show or as thank you gifts for new or exiting clients. It's a great way to brand your business and provide value to your clients or employees.

1. Low Fat Cooking Cookbook. Did you know that you can imprint your logo on books and use them as promotional items? This Low Fat Cooking Cookbook is a great gift or Wellness Initiative Kick-Off prize.

2. Compact Indoor Grill. You can add a decal with your logo to this small indoor grill that encourages healthier cooking methods. People will definitely hold on to this promotional gift and see your logo for years to come.

3. Healthy Eating Appointment Calendar. A fabulous promotional item to promote healthy eating and exercising. This wall calendar features clip-and-save recipes and nutritional information. You can add an optional sticker sheet for people to mark when they have exercised or met their goals. Perfect if you have a team of people supporting each other to be healthier. Providing encouragement to your customers or employees is a great way to build brand goodwill.

4. Kitchen Food Scales. Every kitchen should have one of these food scales to promote portion control and healthier eating. Because this item is so useful, it works great as a promotional product with legs. Your logo will be front and center for many years. This item is surprisingly affordable, too, so you can use it for a variety of promotional purposes.

5. Food Portion Plates. This inexpensive promotional item is perfect for kicking off a wellness program. The durable plate is divided into three areas each labeled for the appropriate, healthy amount of protein, fruits and vegetables, and starches or grains. It comes in a variety of fun colors to make sure your promotional item gets noticed. This food portion plate is PERFECT for programs educating kids on making healthy eating choices.

If you are interested in any of these products or want more ideas on how to promote your brand, please give me a call a 847-398-5500 or email me at dona.blunt@newportpros.com. I'd be happy to help you figure out the perfect promotion to build your brand.

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Polish Your Way to Trade Show Booth Success

There are several companies who can set-up a shoe shine stand in your booth, but is it a good idea?

You bet! PPB magazine, a magazine for the promotional products industry, published a case study that illustrated a successful use of this unique promotional idea. A medical imaging company, whose customers are primarily male, set up two shoeshine stands in their trade show booth. Their booth staff wore aprons to highlight the theme and they invited customers to climb up for a complimentary shoeshine. Don't worry, the shoe shine was done by a professional shiner.  You don't need to have expert shoe shiners on staff to make this work for you.

While this is a unique, traffic-building idea, you may be thinking, how does this help my brand? It does! The great twist to this promotion was that the prospects were given a custom-printed newspaper to read while their shoes were being shined. Of course the newspaper content contained the exhibitor's marketing and product messages. Then, upon completion of the shoe shine, the prospects were also given a tote bag with the company's logo to store their newspaper plus a company-branded tin of shoe polish.

This promotion was beneficial for all parties--the weary trade show attendees had a chance to slow down and rest while their shoes were being shined and the exhibitor had a captive audience with an opportunity to tell its story. In this example, the company was able to generate 69 leads, which resulted in $100,000 in new sales the following year.

Could your prospects use a little pampering? If so, this could be a good way to attract people to your trade show booth. For additional promotional products to use to promote your brand, try shoe shine cloths, shoe polish, shoe horns, travel shoe bags, or full Dopp Kits. All of these items can be printed or embroidered with your logo.

Interested in implementing this idea or want to brainstorm some other unique traffic building trade show promotions? Give me a call at 847-398-5500 or email me at dona.blunt@newportpros.com to get started.

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Recharge Your Trade Show Booth Traffic

Having trouble getting people to stop by your trade show booth?  Have you given people a reason to stop and step into the booth? Are you frustrated that attendees are too busy checking their messages on their phones to really pay attention to exhibitors at the show?

Don't get frustrated, work with it. Why not provide them with something of value to get them to stop by. What would happen if you provided a stopping point for people to hang out at your booth WHILE they checked their messages?

The recent 2014 Chicago Auto Show had such an area for attendees; providing re-charging for both body and electronic device.

Genius! Not only do you get people to come into your booth to recharge their phone but you'll get them to stop and linger to recharge their bodies. That's an opportunity for you since they will linger long enough to hear about your business value. Could you put something like this in your next trade show booth?

Don't think that this type of stop is for major shows only. You don't need to have a major structure built that takes up a lot of space in your booth like the station above. You can provide a similar Charging Stop with just a table, a power source, plus a chair or two.  The person stopping will not only be grateful to be able to continue to use their phone, but they will also be a captive audience for your booth presentation.

Another twist to build on this theme of recharging is to give your key clients or trade show visitors a branded portable power source that they can take with them. Once they have recharged their phones and heard your business pitch, hand them a power source to go. These Emergency Chargers store power after plugging them into a computer or other power source. Then use your phone charging cable to recharge your phone battery so you can keep using your phone when the phone's battery has lost power. Your clients will not only be grateful when they receive this useful item, but this is a promotional product they will hang on to. They will continue to be reminded of your company each time that they recharge their phone. Once you have used this type of item, you'll wonder how you ever lived without it!

For some pre-trade show marketing, send an email or direct mail blast to your VIP customers inviting them to come to your booth to recharge. By letting them know that they could get one of these valuable devices by visiting your booth, they will make stopping by your booth a priority.

If you are interested in a quote on these promotional Emergency Phone Power Chargers or want some additional ideas on how to draw more traffic to your trade show booth, give me a call at 847-398-5500. Or, shoot me an email at dona.blunt@newportpros.com.

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5 Unique Promotional Pens to Help Brand your Next Event or Trade Show

Have a trade show or event coming up where you need a unique but inexpensive promotional item? Don't overlook these memorable, themed pens to keep your brand in your customer's hands for a long time.

The Earth Bend-A-Pen is perfect for an Earth Day or global event. This fun pen features a bendable body and arms. The cap helps the pen stand on the desk.

If your event has a beach theme, these surf board pens give you a lot of space for your logo or custom design.

This Spinning Dice pen would be perfect for a Casino Night event or Vegas-style hospitality suite at your next trade show. Or use the pen in a promotional mailer with a headline like "Don't gamble your marketing dollars on an untried design firm?"

These Scent-Sational Highlighters would be a fun promotional giveaway in any trade show booth or on a college campus. Since the highlighters feature fruit smells, they would also be a good tie-in for healthy eating or tropical themed promotional campaigns.

Mixing classic with modern! The iCrayon Stylus give a nod to the crayons of our youth but really it serves as a modern stylus for touch screen devices. Use this stylus on an Apple, Android or other touchscreen device.

Don't see your theme here? Not a problem. I have a whole selection of promotional pens and I'd be happy to recommend the perfect item that will fit the theme of your event or trade show. Give me a call at 847-398-5500 or email me at dona.blunt@newportpros.com to get started.

A Tried and True Idea to Drive Traffic to Your Trade Show Booth

Ever hear of the expression "what is old is new?" Sometimes new isn't always better when it comes to marketing ideas. In fact, we've seen that this expression applies to improving response at your trade show booth. Instead of always looking for something new and unique to draw people to your trade show booth, sometimes sticking with a classic idea that works is your best strategy.

Although not a new idea, the tried and true laminating machine could be a great addition to your trade show booth to get traffic. It's so simple yet it provides tremendous value to both you as a lead generation tool and to the attendee.

The way it works is that when a prospect comes to your booth you ask them for you two of their business cards. You insert one of their business cards into a clear plastic pouch which already includes a card created by you with your brand and business information. You then run the plastic pouch with both their card and your card through the laminating machine to turn it into a luggage tag. Their business card is shown on one side of the tag and your business information card is on the reverse side. But business travelers love it because it provides them with an easy to read luggage tag. 

What do you do with their second business card? The second card is retained by you, giving you their contact information to upload into your lead generation and sales management software. 

Although the lamination process only takes a minute or so, that time will give you a moment to talk to the prospect, allowing you to qualify them and to give your booth marketing speech. Both of you are receiving something of value; thus creating a win-win situation.

The laminating machine is affordable and it can be either purchased, if you attend a lot of trade shows it would be worth the investment or many conference management companies rent them for the duration of trade show.

The pouches for the luggage tags are inexpensive. You can make a luggage tag for a visitor for $0.50 each, which is a lot of value compared to the cost. After the show, the machine can create luggage tags for visitors to your facility or bring it to other networking or charity events. These tags are great for identifying luggage, briefcases, tote bags and back packs.

Trade Show Tip: If you are attending a large trade show where there will be a lot of traffic, you should consider designating a specific person to operate the machine in order to keep the lines moving and to encourage booth visitors.

I can help you purchase the laminating machine and customize your card to show on the back of the luggage tag so give me a call at 847-398-5500 or email me at dona.blunt@newportpros.com. I'm ready to help you generate more leads for your trade show investment.

Have you ever received a laminated luggage tag at a trade show? Do you still use it?

How Calendars Are Still an Effective Tool to Help You Build Your Brand

We look at calendars several times a day but don't always give them the respect and credit that they deserve as brand building tools.

Quite a bit of research has been done by the promotional products industry around the effectiveness of calendars. It has been shown that printed calendars ARE an effective way to place your brand in the homes and offices of your customers and prospects.

One big misconception about printed calendars is they are no longer relevant in the digital age. Although the numbers are lower than in decades past, printed calendars are still very relevant. For example, in a survey conducted by the Promotional Products Association International (PPAI) of over 1,000 U.S. businesses, 78% of the people who participated reported having a printed calendar at their workplace. Although this figure contrasts to 100% of those surveyed back in 1981, 78% is still a large percentage of prospects that will see your brand on a calendar.

In addition, 79% of the business respondents say they enjoy receiving calendars as a complimentary gift.
When asked what types of advertising calendars respondents were most likely to keep and use, not surprisingly, the wall calendar came out on top (64%) followed by desk calendars, calendars-in-a-day

planner, magnetic, and pocket calendars.

However, knowing that people appreciate calendars, with a little bit of imagination you can imprint calendar information on other products to make your brand stand out. For example, print your company logo and calendar on a microfiber screen cleaning cloth. This item is both very popular and very portable, keeping your name in front of prospects throughout the year.

 
Or what about printing a calendar onto a pen caddy that will be displayed on a desk? This is another useful item that gives great visibility to your brand while providing utility to the recipient.

More Results from the Survey

Other results from the calendar survey: Eight out of 10 business respondents state that the calendar plays either an important, very important or extremely important role in their lives. And it's not all digital, all the time. When asked how many times they used a calendar on their computer, 33 percent reported never referring to a computer on their calendar. Fifty percent of respondents had at some point printed their calendar off their computer. This is a sign that also points to  a need for a physical form of calendar as well as a marketing opportunity for companies.

The average number of printed calendars per business was 2.1 versus the average of 2.56 back in 1981. 37% of respondents had at least one calendar at work, 62% had between two and nine printed calendars at work and one percent had more than 10. These numbers also bode well for providers of printed calendars. Only 24 percent of respondents who had a print calendar at work stated that their calendars were not an advertising calendar, so we know that 76 percent had an advertising calendar! 

The question is that - is there room for more? The answer is a resounding yes. 64% of respondents plan to purchase a calendar in the future. This tells us that there is opportunity for advertisers to step in and make sure that advertising calendars take the place of those that are purchased. 

Calendars Work to Build Brand Awareness

The study also reveals that the advertising calendar is a very effective advertising vehicle. We know that between 75% - 77% could remember the advertiser or message advertised on the calendar they use. 61% had a more favorable impression of the advertiser and 49% have referred the company who gave them the calendar to somebody else. Recall and reaction was also very encouraging . . . All with huge implications for the effectiveness of this advertising medium. 

Make your calendar stand out even more with digital printing. Check out Use Personalization to Make Your Brand Stand Out. 

So what are you waiting for? As you start using your 2014 calendars and realize how ubiquitous and effective they are, think about allocating some of your upcoming budget for calendars for the 2015 season. Then it will be your company name that they remember when it is time to buy.

Give me a call today to brainstorm ideas to make your brand stand out with a calendar promotional product. 847-398-5500 or dona.blunt@newportpros.com. 


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