An Affordable Way to Make Your Brand Stand Out at Your Next Event

Ever wanted to have a retractable banner to use at your trade show booth, meetings or other public event to make your brand stand out and draw traffic? What stopped you? Did the high price and set-up charges turn you off? Were you confused about the lead time or the production process?

Here's an affordable solution that eliminates those fears and roadblocks and helps you get your brand in front of customers and prospects.

Check out this 31" x 78" size retractable banner made of a durable vinyl material that imprints beautifully.  Best yet, it's affordable! The low price of $120.00 includes the banner with a four color imprint to show off your logo or marketing message, durable mounting hardware with double swing feet for extra durability, and a travel case so you can easily carry it on the plane to your next event. You can even choose from gloss or matte finish vinyl material.

Simply add local sales tax and shipping and you can have an eye-catching, professional display to promote your business  at parties, trade shows, sporting events, meetings, schools or retail stores.

Tell me, if you had one of these retractable displays, where would you use it?

Contact me today to discuss how easy it is to get started. Call me at 847-398-5500 or email me at dona.blunt@newportpros.com.

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5 Unique Ideas to Drive More Traffic to Your Trade Show Booth

Have you got an important trade show coming up? Did you invest a huge amount of your marketing budget in this one show and you really need to make an impact? Well, one of the most important lessons I have learned in exhibiting myself and helping my clients promote their business at trade shows is: Just because you put up the booth, it doesn't mean they will come. 

Time and again I've seen so many small companies spend so much of their effort and investment on the booth itself but they forget the most important part of trade show marketing which is drawing people to the booth so you have an opportunity to grab a lead and make a sale. You need to start marketing and driving traffic to your booth well before the trade show starts.

To help you make your next trade show a HUGE SUCCESS, here's a round-up of 5 unique ideas to drive more traffic to your trade show booth.

1. A Buzzworthy Campaign - Turn your next trade show into a Scavenger Hunt. You'll get everyone talking.

2. Countdown Timer - Mail your customers and prospects countdown timers before the show. Have them bring their timer to the booth to win a prize. This post has a lot of great ideas for drawing traffic to your booth.

3. Leave Them Wanting More - Mail your audience half of a promotional item before the show starts. Make them come to your trade show booth to get the other half.

4. Score Big with Games - See how Herr Foods used a golf promotion to get tons of trade show traffic and increased sales.

5. It's All In the Swag Bag - Swag bags are hugely popular with trade show attendees and an easy way to draw traffic to your booth and create buzz. There are ways to do it that won't cost a fortune. We'd be happy to share ideas.

To get started on a promotion to drive traffic to your trade show booth, give me a call at 847-398-5500 or email me at dona.blunt@newportpros.com. We've got a lot of Memorable Trade Show Promo Ideas on Pinterest. Feel free to follow me and share!

What trade show traffic driving promotions have you seen that were incredibly effective?

Top High Tech Holiday Promotional Gifts for Clients

The end of the year is coming up and it's time to start thinking about Promotional Holiday Gifts for clients and employees. Not sure what to get? Some of the most popular items this year have been computer accessories. Everyone appreciates these high tech promo items because they are useful. The recipient actually uses them and keeps them for a long time. This creates great exposure for your brand and goodwill from your customers or employees. Who doesn't want to get a Holiday promotional gift that they can actually use?

So, to make it easy for you to choose a great gift this year to show your appreciation, we've put together a list of our favorite high technology promotional gifts. Every one of these items can be customized with your logo but order soon to make sure you have them in hand before the Holiday Season.


1. Rechargeable Emergency Back Power Bank. Two USB ports will accommodate all USB charging devices; Lighted charge indicator; Multi-adapter connectors included. Starting at $32.00 each.

2. Over-the-Ear Headphones: You won’t believe the sound quality at this affordable price! Choose from white, red, blue or black colors. Folds down for easy transporting. Starting at $10.00 each.

3. Bluetooth Multi-Purpose Speaker: Spectacular sound from a wireless Bluetooth device. Choose from five colors plus silver. Starting from $37.00 each.

4. Desktop Organizer: Leatherette finish with white contrast stitching. Lots of storage compartments for a small tablet, mobile phone, and pens. Has hidden slots for media charging cables. Includes 100 sheets of notepaper and it all comes in a nice gift box. Starting at $20.00 each.

5. Smart Phone Sanitizer: Recent studies show that your smart phone, MP3 player, headphones, and other handheld devices are covered with more germs and bacteria than door knobs, the soles of your shoes - even your toilet seat! This germicidal UV light sanitizer will eliminate 99% of germs and bacteria, including strep, e.coli, salmonella, and others. It even includes an accessories basket to sanitize small devices such as headphones, MP3 players, and cell phone headsets. Perfect for home or office. Powered by 3 x AA batteries(included). Best yet, it's easy to use and works in under 4 minutes. Starting at $21.00 each.

6. Cable Organizer Case: Stay organized and keep your important phone and tablet cases in a safe place while traveling. Case made of black neoprene material with white contrast stitching. it has a carry strap and double zippered pull closure. Starting at $4.50 each.

We've got even more technology promotional gift ideas to help you thank your customers and appreciate your employees this Holiday Season, so give us a call at 847-398-5500 or email me at dona.blunt@newportpros.com to get your customer promotional gift order started.

Do you get your customers the same gift every year? What promotional gift have you given or received that made a huge impact?

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Best-Selling Promotional Product for 2013 Will Make Your Company Stand Out

Summer is almost over and it's time to start thinking about the promotional products and gifts you need for the upcoming Holiday Season and fall trade shows. Here's a promotional idea that will make your company and brand really stand out.

One of the best selling, hottest, new promotional items for 2013 is one of those "why didn't I think of this first?" type of items. Check out the Mobile iWallet, a wallet that attaches to your smart phone. 

It's so functional! The Mobile Wallet is a silicone wallet with 3M adhesive that sticks to the back of most smart phones that have a flat back. It securely holds up to 3 credit cards, a driver's license or business cards. It's perfect for business travelers because it won't deactivate the magnetic strip on a hotel key card. Credit cards are also protected from deactivation.

This new promotional product is so popular because it's perfect for work, a night on the town, for sporting events or when all you need is a driver's license and a debit/credit card or cash, not your entire wallet or purse. It's ideal for business travelers who want to carry light or for keeping your business cards handy as you walk a trade show floor.

Even when not in use, the silicone material helps make your phone easier to grip and prevents it from sliding on smooth surfaces. It also provides low-level protection against data theft from smart cards.

This Smartphone wallet/ card holder is attractively packaged in a cello bag with instructions and is easy to mail. It's the perfect giveaway item for trade shows, direct mail campaigns or prospecting leave-behinds. For event planners, this would be a unique and valuable gift to give conference attendees.

Since it appeals to men and women, it will be kept and used no matter who your targeting. This promotional product will definitely help your company stand out and keep your logo in front of your customers and prospects for a long, long time.

What do you think? How could you use the Mobile Wallet to promote your company?

Give us a call today for information on pricing, lead times, and marketing ideas for this item. You can reach me at 847-398-5500 or dona.blunt@newportpros.com.

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A Happy Ending for Obsolete Promotional T-Shirts

While many election year promotional products end up in trash cans at the end of campaign season, one group defied the easy route and is putting those old items to good use.

The Daily Caller reports that the Knox County Romney Campaign of Tennessee has donated its leftover Romney-Ryan 2012 promotional t-shirts to a needy school in Kenya.

The campaign managers donated the unused promotional shirts to The Orbit Village Project, a nonprofit organization that runs a school, medical clinic, orphanage and Baptist Church in Nairobi, Kenya. More than 200 of the school's students received their own t-shirt.

"We were thinking, 'What's the best use for these shirts?' And it was very organic in how it came together," said Alexander Waters, campaign director for the Knox Country Romney Campaign. He explained that he became aware of The Orbit Village Project through his aunt, Cyndy Waters, founder and director of the charity organization.

This was indeed a happy ending with promotional items being put to good use instead of ending up in a landfill. So, what else can you do with leftover promotional or logoed marketing products?

1. Give employees first pick. Your employees are your best salespeople and the living representation of your brand. Why not reward them for their hard work with some free promotional items? Everyone loves free stuff and sharing extra promotional items, especially if they are useful, creates a lot of goodwill.

2. Have a "garage sale" and donate the proceeds to charity. Set up a table in the lobby one day and tell your employees or other office workers that all donations for the items will go to a charity. Even if people only pay $1 for each item, you're supply closet will be empty and the charity will be grateful for any help you can give them. Some charity retail stores will take the promotional items, as well. Give them a call to see if they are interested.

3. Donate them to a local school. Kids love free stuff and school PTAs are always looking for prizes to give out to students for contests or motivation. As long as your promotional item is kid-friendly, let the kids take them home and show off their winnings.

What have you done with your leftover promotional items?

If you have the opposite problem and need to create some promotional products or get your logo printed on some trade show giveaways, give me a call at 847-398-5500 or email me at dona@newportpros.com.

Promotional Products Given Away at Trade Shows Work!

Ever wonder why so many companies give away promotional products at trade shows? Because they work! 

A few Universities have done studies on the subject. Most notably, the Promotional Products Association International reports the results of a study done by Georgia State University that was conducted at four trade shows representing the gift, jewelry, dry-cleaning and close-out (housewares, toys, clothing, etc.) industries. University researchers conducted exit interviews at these trade shows, consisting of 18 multi-part questions designed to determine what attendees remembered about the promotional products they received at the shows, their perceptions about the promotional product and its usefulness, and their impression of the companies giving them the product.

The results were good news for marketers. 62.6% of trade-show attendees stated they had received a promotional product. 71.6% of attendees who received a promotional product remembered the name of the company that gave them the product. 76.3% of attendees had a favorable attitude toward the company that gave them the product. 

Providing promotional gifts to attendees at trade shows, increases the likelihood of them remembering your company's name and it creates a favorable impression of your brand. A great return for your marketing investment! 

So what can promotional products do for your business?

Promotional products can be used as a one-time promotion to grab the attention of and acquire new customers. They are effective tools to inform, remind, persuade and support a company’s effort to increase loyalty and sales, ensuring the continuous growth of your business. When it comes to trade show marketing, you can't beat a promotional product's ability to drive traffic to your booth and create a create a positive image in the mind of the recipient. 

Best yet, there are so many unique and creative ways to promote a special product launch or boost your company brand with promotional products. The possibilities are endless and effective.  

For an example, Herr Foods was extremely successful in meeting their trade show marketing goals with a unique promotion.

OBJECTIVES: Herr Foods had a few objectives for their trade show marketing:

1. Drive traffic to the trade show booth; 
2. Write orders at the booth with existing and new customers;
3. Increase brand awareness for the company; and 
4. Create a positive image for the company in the attendee’s minds.

STRATEGY & EXECUTION: Herr Foods’ decided to promote their company with a trade show booth at an annual vending machine operator’s trade show. The show took place in Myrtle Beach, South Carolina. Recognizing the golfing appeal of the location, Herr Foods hosted a lively, attention-getting golf-themed game in the booth. Booth visitors were challenged to use a golf club to lift a golf ball globe onto a tee as spectators around the booth loudly counted down from 10. Game players who were successful in the 10-second time frame won five cases of Herr Foods snacks. Those who weren't successful were still winners since they got to keep the golf ball shaped globe. Of course, no matter the outcome of the game, the participants enjoyed the game and took home something of value with the Herr Foods logo. While Herr Foods was the big winner, as more and more show attendees were drawn to the booth to see what all the excitement was about.

RESULTS: With never less than 6 and as many as 18 visitors in the booth, this was by far the most active the Herr Foods booth had been in 12 years at this particular show. More importantly, the company sold over 4,000 cases and signed on 12 new accounts both at show itself and immediately after the show. By the end of the show, Herr Foods met all four of their marketing objectives: driving traffic to their booth, writing orders, increasing brand awareness, and creating a positive image for the company. By using a promotional product - a golf ball shaped globe with their logo - and a fun game idea, Herr Foods shot a hole in one with this promotion. 

Now, I'd love to hear from you! What's the best promotion you've seen at a trade show recently?

If you are looking to drive traffic to your upcoming trade show booth or see how promotional products can help you meet your marketing goals, give me a call at 847-398-5500 or shoot me an email at dona.blunt@newportpros.com. I'd be happy to consult on a unique promotion for your business.

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A New Shape to Make Your Trade Show Booth Stand Out

Want to draw more people to your trade show booth? Sure, who doesn't, right? Well, here's an attention grabbing idea - showcase your marketing message in 4D with this four-sided, full-color, pyramid-shaped display! 

Tired of the "same old, same old" trade show booth banner stands that can only be viewed from one side?  Have more than one message to communicate, but need to do so in a small booth space?  Then this new four-sided display could definitely be your answer.

The display is 7 feet tall and can be seen from any direction so you can draw traffic to your booth from any angle. It's perfect for a corner booth space. It features strong carbon composite poles that easily open up like an umbrella so it can be set up very quickly by any member of your team. The hardware and graphics are super lightweight and packaged in a soft carry case that can be transported via auto or plane, saving you expensive shipping costs. Best of all, at under $400 each (including set-up charge), it's very affordable. 

Frank Cooper, Vice President of Marketing for the Magellan Industrial Group recently brought his display to an important trade show in China and was very pleased with it. Frank said: 

"The pyramid display unit is extremely unique and does draw a lot of attention, depending on your graphics. The OEM machined parts we displayed on it almost seem 3-D! Many show attendees commented on it very favorably. Thanks for all of your help in purchasing it and expediting the shipping. It’s a real winner!!"

The display is perfect for all indoor venues, such as trade shows, malls, conferences, or lobbies. You can have the same message on each side or have each side feature a different message for versatility.

Make your marketing message pop with beautiful, full-color graphics and a unique 4D display. Don't let all of the attention go to your head, though.

If you want to learn more about this unique and effective trade show booth signage, give me a call at 847-398-5500 or email me at dona.blunt@newportpros.com. 


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