Monday, July 23, 2012
The survey results are in and have been tallied. Promotional Products Associational International (PPAI), the trade association for the promotional products industry (www.ppai.org) has posted results from their recent survey of vendors and distributors of promotional products. Each year PPAI creates a pie-chart showing the sales by product category with the most recent year's ranking of market share by category plus the previous year's rankings listed in parenthesis.
In case you every wondered what the best-seller categories were for promotional products, this chart gives the visual answer. Wearables (hats, tee shirts, polos, jackets, etc.) has retained the number one postion since 1993. Writing instruments (pens, pencils, markers and highlighters) , Bags, Calendars and Drinkware complete the top five and account for almost 60% of the total of all categories.
The order of the categories have been relatively static from one year to another although this year has several changes in the ranking order. For example, the Bag category moved up two places in to number three, which dropped calendars down to the fourth position. In a reflection of people's lifestyles and interests, the Computer Products and Accessories category saw a significant increase in 2011 from 1.97% market share to 3.76% market share and moved up several slots on the chart.
For further information, contact PromoDona or access the information on the PPAI website.
Dona Blunt, MAS (PromoDona)