Wednesday, September 14, 2016

Top 5 Benefits of Working with a Promotional Products Expert

New prospects often ask me why they should work with a promotional products expert, when they see ads saying they can order promotional products online. It’s a good question, and one that marketing managers and business owners should ask. You owe it to your company and yourself to make the right decision for your objectives, budget and peace of mind.

There are hundreds of online organizations you can reach out to as a business owner to meet some of your marketing needs. You can order printing, design and products with a quick click.

But that quick click, while seemingly saving you some time in the short term, can cost you much more in the long run, especially when it comes to promotional products.

Purchasing promotional products should support your marketing strategy. You aren’t just buying pens and t-shirts but rather communications vehicles to promote your brand. Are you choosing the right one? Were you able to evaluate all of your options?

The promotional products expense comes out of your marketing budget and the ROI should be justified as any other marketing expense would. Don’t just buy an item because it is cheap or it looks nice, buy it because it is the best item to support your marketing objectives. However there are so many possibilities out there it’s hard to know that you found the perfect product or the best price. That is where promotional product professionals come in.

Monday, September 12, 2016

Promotional Products Case Study: A Little Organization Goes a Long Way

Who doesn't like to be organized? In today's busy world, it's not only helpful, but a huge time-saver, when the things you need can be easily found when you need them. If you could help your clients stay organized, don't you think they would love you? One of the best ways to help your clients stay organized, while sharing your brand message, is through the gift of a collapsible caddy.

This 600 denier polyester collapsible caddy with carry handles demonstrates a versatility that is perfect for a variety of promotional challenges. With it's four mesh exterior pockets, plus front and rear gusseted pockets and divided interior, there is lots of room for organizing a wide variety of materials. There is even an integrated floorboard so the caddy can stand on its own.

But enough about the promotional product. How can you use it to promote your business?

Here are a few creative case studies showing how people have used this caddy for a variety of situations.

Teacher Recognition Gift

A school district used the caddy as a back-to-school gift for all teachers who completed their summer education series. The teachers were able to use these to store supplies for their classrooms and also carry them home to work on projects. The school district also utilized the caddy as welcoming gift for new hires.

Friday, September 9, 2016

6 USB Drive Promotional Products That Stand Out and Create a Customer Connection

There is not doubt about it, technology is here to stay. Help your clients and potential customers connect to technology with one of our innovative USB Flash Drives, while promoting your brand at the same time. These incredibly portable and useful items have a very long shelf life - as people use them to save and store files, personal items, photos and more. They will see your logo and appreciate your brand for a very long time.

However, there are a lot of USB flash drives available. You want to pick one that is unique, to capture their attention and encourage them to keep it. Make the connection even more memorable with one of these creative options, which are some of our favorites.

2 GB Circle USB 2.0 Flash Drive

This round flash drive makes a wonderful canvas for a round logo. Your client will love 2 GB of data storage and you'll love how this unique design stands out from the rest.