Thursday, March 23, 2017

Four Ways to Share Your Marketing Message in the Workplace

New promotional product options are introduced every year, and I have rounded up four new items that are perfect for the office environment. Whether your clients work in an office building or out of a home office, these items will help keep them organized and on task. And since these are all items that will receive daily use, your brand message will be seen and shared over and over again!

Double Memo Tape Dispenser

Perfect for desk or backpack! One of the rolls is traditional adhesive tape, the other is a roll of sticky paper that has adhesive throughout the entire reel, allowing you to make your sticky note in any length. Cool! Refills are available.The dispenser is available in white or blue, with a large imprint area (3-3/8" x 1-1/2") for your logo and marketing message. Special blog price is $2.75 each, plus $50.00 set-up charge with a one-color imprint.

Thursday, March 16, 2017

10 Tech Tools Your Customer Would Love Receiving Today

Technology has become ingrained in the way we conduct our daily lives. From checking emails on the go to tracking your steps and heart rate to sharing files with co-workers on your smartphone. On average, American consumers own at least three connected devices. And, all of this technology needs battery power and accessories.

Why is this important? It's an opportunity for you to give something of value to your customers, prospect, and employees that creates good will but also promotes your brand. Add your logo to these top tech accessories and your company will become a part of your customers’ daily lives.

Did you know:
  • Mobile device ownership has reached an all-time high at 91%, with almost half stating they never power down (on purpose).
  • Up to 77% of consumers say a promotional product's usefulness is their top reason to keep it.
These ten products are definitely keepers - and will help your clients and customers with a variety of technology needs.

Tuesday, March 7, 2017

3 Promotional Product Case Studies You Tote-ally Need to Read

How effective are bags for displaying your logo and brand information? Very!

The infographic below provided by Advertising Specialty Institute based on its research shows several positives about using bags for promotional purposes. First notice the low cost per impression of bags. Second and even more powerfully, bags generate more impressions than any other promotional item. People use them and people notice them. On your next visit to the grocery store, observe the variety of bags with company logos. At trade shows, take a look at exhibitor tote bags that end up circulating the show floor and calling attention to their brand.

To inspire you to use bags as promotional products, check out these three case histories of how different companies used tote bags with great effectiveness. How could one of these ideas work for your company?

Synergy All-Purpose Tote

A resort chain selected the Synergy All-Purpose Tote as an incentive gift to visitors who attended their timeshare presentations. The resort chain filled the tote with sunscreen, lip balm, a towel and a packet of timeshare information in return for 90 minutes of the visitors' time. Visitors used the totes while on vacation, creating a buzz about the timeshares and enticed other visitors to attend the presentations.

Uptown Convertible Diaper Bag Kit

In an effort to increase enrollment in its prenatal & birthing classes, an urban hospital provided the Uptown Convertible Diaper Bag Kit as an incentive gift. After attending all 4 classes, the expectant mothers received the bag filled with informational flyers and gift certificates provided by local businesses.

Economy Tote

A community event was held to celebrate spring as well as promote local vendors. The Economy Tote was decorated with the logos of local businesses participating in the event, and packed with information sheets on each vendor. Participants used the tote to carry around items purchased at the event and even “pinned” pictures of their tote to share on social media.

These are just three examples of how to use tote bags. Each of them can help your logo and brand remain on display for many years of impressions.

TO INSPIRE YOU EVEN MORE to use bags to promote your organization or event, please mention this blog post and you'll receive special pricing!

Need other ideas? Simply email me at or phone me at 847-398-5500.

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