Promotional Product Umbrellas Will Have You Singing in the Rain

While we may not think of umbrellas until we need them, their usefulness goes beyond keeping us dry or protected from the sun. They are also huge brand builders! With a retention rate of 14 months, umbrellas printed with your company logo or promotional message will continue to tell your brand message for a long time, making them the perfect choice for your next promotional campaign.

Here are some powerful findings from a 2016 survey by Advertising Specialty Institute:

Umbrellas make a lasting impression

Over their lifespan, umbrellas generate over 1,300 impressions. This high number of impressions means a very low cost per impression for your advertising message and a highly effective use of your promotional budget.

Umbrellas have longevity

Umbrellas are kept on average for more than a year, far above the typical retention rate of 8 months for other imprinted promotional items. The longevity of this useful item continues to create goodwill while displaying your brand for many months, or even years, making umbrellas an incredibly effective advertising medium.

Umbrellas are multi-generational

People of all ages own umbrellas, and ownership actually increases by age. For example, 19% of ages 18-34 own a promotional umbrella, 26% of ages 35-44, 29% of ages 45-54, 25% of ages 55-64, and 34% of the 65+ age group. This finding shows that umbrellas are a good gift for a diverse audience across various generations.

Umbrellas are wanted

83% of consumers state they would keep a promotional umbrella because it is useful. Umbrellas are the perfect fit when you want to (literally) put your marketing message in their hands.

Umbrellas are effective advertising tools

51% of consumers state they would be more likely to do business with the advertiser who gave them the umbrella. That's a number that is hard to ignore, making umbrellas an effective tool for your message.

Umbrellas have a wide variety of style options that can be branded--from small folding umbrellas up to large golf umbrellas and even outdoor patio umbrellas. Umbrellas are used in both rainy and sunny conditions, making them useful across multiple seasons. Umbrellas also are a great holiday gift!

We currently have a variety of umbrella styles at special sale pricing. Contact me today to ask about how to utilize umbrellas for your marketing and promotional needs at 847-398-5500 or dona.blunt@newportpros.com.

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