Promotional Products to Show Your Support for Breast Cancer Awareness

October is Breast Cancer Awareness Month and it's a great opportunity to show that your company or organization is committed to the cause. According to BreastCancer.org, about 1 in 8 women will develop invasive breast cancer over her lifetime which is why it is so important to encourage screening and fund research to find a cure.

To help you get the message out and show your support, we have some unique promotional products to help build awareness for the importance of health screening, thank donors for their contributions, and show your customers that you care about finding a cure for breast cancer.

Here are some ideas on how to use these promotional products:

• Hospitals, doctor's offices, women's wellness centers, radiology or mammography departments can give these items to patients to help promote breast cancer awareness and the importance of scheduling screening tests. 
• Breast cancer or cancer related non-profit organizations can use these items as gifts for donors to encourage fundraising.
• Companies can run promotions encouraging their customers to donate a few dollars to breast cancer research and receive a small token of appreciation in exchange.
• Include a few of these promotional items in a care bag to comfort those who have been diagnosed with the disease. 
• Companies can use these promotional items as giveaways at races, walks, dinners, or other breast cancer fundraising events that they are sponsoring.

Here are a few of our favorite Breast Cancer Awareness Promotional Products. 

Pink Lunch Cooler

This black and pink insulated cooler is perfect for taking cold water bottles to your next Breast Cancer Walk or taking lunch to work. The lunch cooler features a unique flat bottom design to store frozen entrees or plastic lunch containers.

Pink Foldaway Shopper Bag

This unique, lightweight tote is perfect to take to the grocery store or farmers market. Best yet, it folds into a carrying pouch with drawstring so it's easy to grab, throw in a purse, and take with you no matter where you are shopping.

Deep Pink Bobble Sports Drink Bottle

This high impact, patented, sleek reusable water bottle filters your water as you drink. The carbon filter that removes chlorine and organic contaminants from municipal tap water is replaceable. It's made in the USA and a great eco-friendly alternative to cut down on water bottle waste. The 24 oz. bottle features a customizable non-slip band for easy carrying and a tether to keep the cap fixed to the bottle. It's BPA free, phthalate free, and PVC free so you'll feel good putting your name on this promotional product.

Zebra Pink Candy Retractable Ballpoint Pen

This promotional pen is just plain fun! The medium point pen features a sleek rubber wrap making it easy to hold. It will fast become someone's favorite pen. Best yet, it is priced under $1.00!

Pink Ceramic Mug

These durable, ceramic mugs can be imprinted with your one color logo very quickly. The mug shown includes an optional gold band. There are some nice gift boxing options to turn this promotional product into an impactful direct mail piece.

Pink 3/4 Sleeve Stretch Jersey Polo Shirt

These shirts make a nice gift for fundraisers or event volunteers. You might want to grab one for each of your staff to wear in the medical office during October or in your booth at Medical or Wellness Conferences.

Pink Ribbon Breast Cancer Awareness Silicon Trivet

This handy promotional product used to keep tables and counter tops protected from hot pans and plates, is sure to become your audience's "go-to" kitchen tool. It's bright, cheerful, and offers a large imprint area for your logo or message.

Give us a call today to choose the perfect Breast Cancer Awareness promotional item that fits your marketing goals and budget best. 847-398-5500 or email me at dona.blunt@newportpros.com. We have plenty of ideas to build awareness and support for other Causes, as well. We'd be happy to send you some ideas.

Custom Promotional Items Help Differentiate Your Brand

You need a promotional item to hand out at your next trade show or event. You want an item that advertises your company name, product or service but that people will remember and keep. You are flipping through catalogs or looking at promotional products on Pinterest and aren't inspired. Nothing you look at really helps to tell your brand story or showcase your product or service. Sound familiar?

Try looking at it a different way. Instead of looking at what is available and trying to make it fit, why not design EXACTLY what you need instead?

If you are tired of the "same old" items or don't want to use promotional items that really don't relate to your products or services, then you may want to consider creating a custom promotional item. With all of the new production techniques available, there are more options for customization than ever.

Now, custom designed items don't work for everyone as they often require new tooling and extended lead times to get them created, produced and delivered. However, they are worth investigating to see if they will support your marketing objectives. For the biggest conference of the year or to support your most important new product launch, a custom designed promotional item might be just want your company needs to stand out and get noticed. It's worth the investment.

Here are some examples of companies that created custom promotional items to help them build their brand.

Mini Manufacturing Robots

FANUC USA builds manufacturing robots. As you can imagine, it is not easy bringing a full size robot to a trade show for demonstrations nor is it always practical to bring a customer to one of its facilities to see one close up.  But what about a miniature version that moves and pivots the way the full version does?

That is exactly what was created from FANUC's original CAD drawings. This 6" miniature version of their manufacturing robot can serve as either a demonstration piece or as a fun commemorative item to gift to a customer to remind them of their visit to the facility or after a sales demonstration. (Plus, customers' kids love them, so they get saved.)

This was a very complex custom item.The lead time and molding charges will not work for everyone's budget, but perhaps this may be good way to show your equipment in action.


Historical Homes

If you think manufacturing robots are too large to carry around, what about a whole house?  The Rolling Meadows Historical Society in Illinois wanted something different to help visitors remember their tour and the town's important contribution to local architecture. The Society decided to  recreate their 1950's house museum in miniature to sell in their museum shop. Created from photos of several different existing houses that retained the original 1950's design, this miniature is a 3-D replica of the style of houses built in their city, including the landscaping!

Is your company located in a historic building or do you want to promote the unique style of buildings in your community? Then creating  miniature promotional models could be a great way to show them off and even earn a little money if you decide to sell them.

Unique Product Design

Do you produce a very uniquely designed product that you want to replicate in a giveaway? Create a mini version then. Or, do you just want to create a unique promotional product that your customers and prospects will love and actually use for maximum brand exposure? Go custom!

Another example of a custom promotional item is this miniature 3-D tow truck sculpture from D & R Towing.  Given to key clients and referral sources, this makes for an unusual desk or credenza display item that will be kept for years, reminding the recipient of the advertiser. 

So, to recap, if you have a product that is large, uniquely designed, or you really want a marketing item that stands out and gets remembered, a custom promotional product could be exactly what your business needs.

To learn more about custom promotional products or start brainstroming ideas, give me a call at 847-398-5500 or shoot me an email at dona.blunt@newportpros.com.

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New Promotional Product Ideas from ASI Show Chicago

A few weeks ago, I attended the ASI Chicago Show, a trade-only promotional products show where new promotional products for the mid-year were introduced. I always find these shows inspirational for thinking up new, unique ways to help my clients promote their business at trade shows, events, grand openings, or through promotions. I wanted to share some of the more unusual ideas to inspire you with some out-of-the-box promotional thinking.

Milk Chocolate Covered Potato Chips
A great perk to going to one of these large trade shows is getting to sample a variety of delicious treats, so it won't surprise you when I start off talking about food.  The first promotional product idea is Milk Chocolate Covered Potato Chips.

The manufacturer describes it as a "sensational marriage of sweet and salty, with a kick of crunch" and I can't improve on that description.  Best of all, there are two sizes an eight ounce or a 16 ounce box, both at affordable prices that even include a four-color imprinted label for you to promote your brand. These would be a great item to have out on a snack table if you were sponsoring lunch or snack time at a large conference.

Cookie Dipper

Staying with the food theme, it's time to go retro and think fondly on the days when you dunked chocolate cookies into milk for a tasty treat. (Maybe you still do!) Now you can look like a professional cookie dipper with this dipping utensil that takes away the messiness, yet leaves all the fun in cookie dunking!  

The dipper can be purchased on its own or in sets with a mug and even a packet of cookies to get you started--yum! This would be a unique promotional idea to leave in your guests' hotel rooms at night for corporate retreats, company-wide conferences, or VIP customer travel trips. 

Beach Towel Clip

Two unique summer items are worth mentioning.  One is a plastic clip that slips right over your beach towel and clips it on to the frame of a chair, boat rails, or balcony railings to keep it in place. This handy clip can also hold a sign, a tote bag or even to prevent a trash bag from blowing away at a sponsored event to give you one more logo placement.  At 6" long, the clip features a large imprint area. 

Floating Beverage Holder

The second summer item is another revolutionary outdoor leisure product, the BevBoy.  This item is a floating cup holder that allows your beverage of choice to float in a body of water without spilling. The patented "tail" prevents the holder from tipping over, yet keeps the beverage floating nearby.  If you have ever wanted to relax in the pool enjoying your favorite drink without having to hold it, then this product is for you!  The cup holder can be printed so that your corporate brand will be seen above the waterline when floating. How fun and impactful would it be to walk into a poolside event and have these custom logoed cup holders floating all around the pool?

Golf Club Cleaner

The game of golf just got a little easier with this new product. Although it doesn't actually improve your game, the ShoeToothe does make playing a little more convenient. The handy ShoeToothe clips onto your shoe and allows you to remove debris from your golf club with one swipe. You don't need to bend down and use your glove or have to wipe dirt onto your pants or shorts.  You don't have swing with a dirty club or get your hand wet or dirty.  It comes in a variety of colors to tie in with most corporate brands. 

Team Spirit Clips

A great way to show spirit to a sports team or corporate team is to wear that team's logo and the new FanFlair logo makes it easy to do that.  The logo is attached to a patented clip that allows the embroidered logo to be easily attached (and detached) from shirts, hats, bags and even as a hair barrette! It's a fun item that gives you endless ways to show who you are rooting for. But more importantly for marketers, you don't have to worry about ordering the right sizes for people. Just give them the clip with your logo or sports team logo and let them clip it to their own apparel. 

Fingernail Tattoos

If you are looking for a more subtle way to show your team spirit or promote your logo, what about tattoos for your fingernails? Nail art has become all the rage so why not give people an easy way to show their love for your team or even company? These peel-and-stick, hypoallergenic tattoos can be applied without water for instant nail art. 

Cold Weather Touch Screen Gloves

Speaking of fingers, another new promotional item addresses a big cold-weather dilemma for business people and teens alike--how can you keep your hands warm but still use your touch screen device?  Thumb Dogs were created so that users can stay in touch, get directions, and access the internet with their gloves on while its cold outside. Thumb Dogs are an add-on that stretches and grips the users' own gloves; you no longer have to own special texting gloves. There is even a "leash" to keep the item on securely. ThumbDogs are made of medical-grade conductive fabric for ease of using a touch screen. This unique item can be printed with a one-color corporate logo and comes with a stock card and instructions. 

Which item inspired you most? If you need help with a unique promotional product for an upcoming trade show, travel trip, event, or even an impactful direct mail promotion, give me a call. I'd be happy to brainstorm ideas on how to promote your brand most effectively. You can reach me at 847-398-5500 or dona.blunt@newportpros.com. 

Dona Blunt Winner of Promotional Professionals Association of Chicago's President's Award

I was honored to win the Promotional Products Association of Chicago's President award. PPAChicago is a trade association comprised of distributors and suppliers of promotional products.  I have been involved with the association since I founded Newport Promotional Services back in 1985 and was thus thrilled to be recognized for my involvement and contributions to the organization.

I served on the PPAChicago board for a total of six years, two as a director, two as vice president and was than elected as PPAChicago’s 19th president in 1990. I was also the assistant to the End User Show Director for four years in the 1990′s and I continue to volunteer for the current End User Show at Arlington Park Racetrack. I am a past winner of a PPAChicago Education Scholarship.

I have committed time to this organization because it's important to support your peers and your industry. I hope to continue to be involved for years to come.

Do you belong to an industry association? How do you stay involved?
 

Custom Plush Animals Bring Your Logo to Life

Can a stuffed animal help build your brand? Yes! Stuffed animals are an excellent promotional product to help you advertise your company. In the promotional trade, we call stuffed animals "plush" attributed to the soft construction. Plush animals can convey your message in friendly and effective way.

Here are six of the reason to consider plush as part of your marketing mix:

1. Broad Appeal: This product reaches across all ages, demographics and industries. They are fun for adults or to take home to kids, too.

2. Interactive: Plush promo products connect on a an emotional level. They make you smile. You put them on your desk to personalize your space.

3. Creative: You can get as creative as you want when selecting a plush to promote your business. Use the plush to create or promote a slogan, i.e., You can re-Lion on our great service. It adds a playfulness to your company image.

4. High perceived value. People think this is a valuable or expensive giveaway but there are many inexpensive options that make your company look generous.

5. Small product with a big impact. Small, plush animals are easy to carry home from trade shows and make great gifts for the kids. Does your company have a mascot? A funny slogan? Get a custom plush made to promote it.

6. Unique. A custom plush character sets your company apart from its competitors.

But most importantly, we love the creative ways companies use plush to build engagement with their brand. How have companies used plush animals?

• A university hid a hawk mascot throughout the campus for students to find as a way to promote safety on the campus.
• A national hotel chain uses a plush bear as a welcome gift for guests
• A Human Resources department in Florida gave a sea-related character as a way to say thank you to employees for their hard work.
• An elephant mascot was given as a reward to children when they completed an after-school program.
• An auto dealership put a plush bear in the front passenger seat in every car as a way to differentiate themselves and target Mom buyers. 
• A pharmaceutical company hands them out to kids in the hospital if they are diagnosed with certain illnesses that need the medicine they produce. They are comforting. 

If you are targeting Moms, kids. or salespeople who need to take a gift home from a business trip, a plush animal may be the perfect way to advertise your brand. 

Are plush animals appropriate for your business?  Contact me at 847-398-5500 or dona.blunt@newportpros.com to learn more about how plush animals can give your business more "character."

Small Promotion Yields Big Results at Trade Show

Looking for an inexpensive trade show booth giveaway that attendees will love and use daily? How about making their smartphones or tablets easier to use?

One of the phone accessories that people enjoy using is a raised "dot" that sticks to the home button on smartphones.  It's useful for phone users in that it gives them a more tactile way to find their essential Home button. It's also an opportunity to personalize a phone or tablet so you don't mistakenly pick up someone else's device.  Part of the Dot's popularity is that it attaches with a special 3M Brand adhesive so it it is easily removable and doesn't leave a sticky residue.

For marketers, it's a chance to offer value and get your brand in the hands of your customers and prospects. Although the Dot is small, you can pack a lot of brand message into the giveaway. Here's how: The Dot can be distributed on a custom-printed card, with provides plenty of room for your marketing message. There are custom card options to accommodate one dot or a larger card with two dots.

Not only are these great trade booth handouts, but the item can be used in advance of the show to drive traffic to your booth. For example, a Dot on a custom-printed card was sent out as a pre-show mailing to customers and prospects with the message "Spot the Dot."  The mailing told show attendees if they brought their phone to the booth during the trade show hours with the Dot attached, they would receive a special promotional offer on a future order. Make the incentive attractive and you could have a traffic jam in your trade show booth.

The product's raised surface works with either the round "home" button on iPhones or with the rectangle home button on Android models.  Both the Dot itself and the custom card can be printed in 4CP to showcase your logo and brand information in full color.

Give me a call today at 847-398-5500 or shoot me an email at dona.blunt@newportpros.com to talk about pricing for the Dot or brainstorm other ideas to drive traffic to your next trade show booth.

For more ideas on how to create buzz or drive traffic to your trade show booth, check out my Trade Show Marketing Ideas board on Pinterest.


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Hot Summer Promotional Products

Summer is in fun full swing but it's not too late to grab some promotional products to help keep your brand in front of your customers during summer events.

Here are a few of our top selling promotional products for your summer promotions, corporate picnics, and even client appreciation days.

Retro Sunglasses
You can't go wrong with these retro sunglasses to giveaway as swag at beach events, picnics, and even golf tournaments. The price is perfect and they come in a variety of fun colors sure to match up with your company logo.

Deluxe Folding Chair
With a large imprint area for your logo, this deluxe folding chair will work hard to promote your brand. If your company is sponsoring any summer outdoor concert events or hospitality events, put these chairs out for your guests to ensure that all concert goers see your logo. Then give a few away to VIP customers or valued employees. Four colors are available, so choose wisely.

Acrylic Mason Jar Tumblers
Mason jars are hot, hot, hot when it comes to promotional drinkware. Designed to look like the nostalgic preserving jars, these BPA free, colorful tumblers come with fun straws to make drinking even more fun. Your customers will hold on to these tumblers for a long time giving your brand some long-term exposure.

Beach Picnic Pack
This fun picnic pack includes everything you need for a fun summer outing. The insulated main compartment holds food, drinks or other beach essentials for four people. The Picnic Pack is designed to be water and sand resistant keeping your food and drinks safe until you are ready to eat. This is an impactful gift for valued customers and employees.

Jelli Mini Fan
Give your customers and prospects a way to beat the heat with this Jelli Mini Fan. The fun translucent colors and attractive price point make this promotional item a winner for outdoor and summer events.

Need more ideas for summer promotions? Give me a call at 847-398-5500 or email me at dona.blunt@newportpros.com and we'll get some creative ideas going for you.

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