Maximize Your Marketing Impact with a Bigger Imprint Area!

Adding promotional products to your marketing mix can exponentially increase the effectiveness of your campaign. But how do you make sure your brand or marketing message really gets seen? Choose a promotional product with a large imprint area!

The following items offer a large full-color imprint area that will effectively share your brand message from floor to counter and from desk to table.

DigiPrint™ High Definition Nylon Indoor Carpeted Logo Mat

Make the right first impression when you advertise your brand on this premier logo mat! The new DigiPrint™ High-Definition 3' x 5' mats have revolutionized the logo mat industry! We are able to print images with almost 10 times the resolution of our current printers.  With more detail and clarity than ever before, DigiPrint™ HD logo mats provide remarkable distinction for your promotional needs. Available in 10 colors and certified "high traction" by the National Floor Safety Institute.

Event Essentials to Ensure Success!

Proper event planning takes a lot of hard work. Make sure your brand is front and center at your event with memorable table cloths, tents, and giveaways. Your attendees are sure to notice your brand and attention to detail when you plan ahead and order these promotional event essentials.

Laminated Tote Bag

Encourage brand awareness with this eye-catching promotional tote. This reusable, recyclable, degradable, and lead free bag is great for shopping, giveaways at trade shows, fundraising, and other promotional events. And the full color, full bleed imprint is sure to make an impact!

Five Promotional Items Under $2 To Help You Market Your Brand

There are many inexpensive ways you can market your company and get your brand in the hands of your customers or prospects. In fact, here are some of the most common that you could try.

• Make sure you have business cards to hand out when you meet potential clients.
• Network at industry events.
• Create a referral program to grow your customer list.
• Be active on social media including blogs and forums.
• Write letters and thank you notes – personalized envelopes are opened almost 100% of the time!

However, promotional products can also be an inexpensive way to promote your business that people either overlook or assume they can't afford. If you are looking for a great value in a promotional item, and an affordable way to get your name in front of your customers, try one of these “Under $2” items!

5K Mini Water Bottle

These little flip top bottles are great for on-the-go, for outdoor activities or events, for kiddos, or just for fun. Your four color logo really stands out.

How to Stand Out During Trade Show Season

Happy New Year! After going on hiatus in December, the trade show season starts up strong again each January.

Whether you are exhibiting at your local Chamber luncheon or at a large-scale trade show, face-to-face marketing is still an effective way of prospecting and showcasing your brand. Make sure your table or booth stands out with branded visuals to grab attention so you get the opportunity to share your brand story.

 Here are a few attention-grabbing promotional items at budget-friendly prices.

10 Ideas Using Promotional Products That Will Drive Traffic to Your Trade Show Booth

You have a big trade show coming up. You've invested a lot of time and resources and you really want the investment to pay off big with new leads and new sales from existing clients. However, that can only happen if you drive traffic into your trade show booth. You need their attention so you can showcase your products and services, as well as get the opportunity to explain your unique value. So what can you do to make sure your key clients and prospects come see you at your next trade show or conference?

Believe it or not, promotional products can play a huge role in driving traffic to your booth. But I’m not talking about having the latest and greatest freebies or giveaways, although that is proven to get people to stop by your booth. I’m talking about thinking creatively and using promotional products to support a trade show marketing campaign that puts your booth on the “Must See” list for attendees.

Over the past two years I have shared several ideas on how to use promotional products to create buzz and drive traffic to your trade show booth. Here are 10 of my favorites that will hopefully inspire you to think creatively in how you market your company to drive traffic to your trade show booth.

PRE-SHOW PROMOTIONAL IDEAS

1. See how a simple dot provides enough incentive to drive people to a trade show booth.

2. Mail your customers and prospects countdown timers before the show. Have them bring their timer to the trade show booth to win a prize.

3. Leave your customers and prospects wanting more by mailing them half of a promotional item. They’ll need to visit you at the show to get the other half.

GENERATING TRADE SHOW BOOTH BUZZ 

1. Offer this service and you will have a line of people waiting to get into your booth.

2. Read how one company charged up their trade show booth traffic and saw a huge ROI for their efforts.

3. While this is a not a new idea, this tried and true promotional offering is highly valued by show attendees.

4. Hosting a hospitality event at a trade show or conference? This is a fun way to boost your brand and get people networking.

5. Here’s a game that will get attendees going to find their friends and co-workers to bring them back to your trade show booth.

6. Challenge your visitors with a scavenger hunt that will have them visiting your booth multiple times.

7. Finally, score some big traffic by playing a golf-themed game in your trade show booth.

You can find a lot more of our ideas on our Trade Show Marketing board on Pinterest or give me a call at 847-398-5500 to brainstorm the perfect promotion to drive traffic and generate leads. Rather email? Shoot me a message at dona.blunt@newportpros.com.

Make 2015 the year that your trade shows really pay off.

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Photo Credit: <a href='http://www.123rf.com/profile_tixti'> / 123RF Stock Photo</a>

Small Promotion Yields Big Results at Trade Show

Looking for an inexpensive trade show booth giveaway that attendees will love and use daily? How about making their smartphones or tablets easier to use?

One of the phone accessories that people enjoy using is a raised "dot" that sticks to the home button on smartphones.  It's useful for phone users in that it gives them a more tactile way to find their essential Home button. It's also an opportunity to personalize a phone or tablet so you don't mistakenly pick up someone else's device.  Part of the Dot's popularity is that it attaches with a special 3M Brand adhesive so it it is easily removable and doesn't leave a sticky residue.

For marketers, it's a chance to offer value and get your brand in the hands of your customers and prospects. Although the Dot is small, you can pack a lot of brand message into the giveaway. Here's how: The Dot can be distributed on a custom-printed card, with provides plenty of room for your marketing message. There are custom card options to accommodate one dot or a larger card with two dots.

Not only are these great trade booth handouts, but the item can be used in advance of the show to drive traffic to your booth. For example, a Dot on a custom-printed card was sent out as a pre-show mailing to customers and prospects with the message "Spot the Dot."  The mailing told show attendees if they brought their phone to the booth during the trade show hours with the Dot attached, they would receive a special promotional offer on a future order. Make the incentive attractive and you could have a traffic jam in your trade show booth.

The product's raised surface works with either the round "home" button on iPhones or with the rectangle home button on Android models.  Both the Dot itself and the custom card can be printed in 4CP to showcase your logo and brand information in full color.

Give me a call today at 847-398-5500 or shoot me an email at dona.blunt@newportpros.com to talk about pricing for the Dot or brainstorm other ideas to drive traffic to your next trade show booth.

For more ideas on how to create buzz or drive traffic to your trade show booth, check out my Trade Show Marketing Ideas board on Pinterest.


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Promotional Products Given Away at Trade Shows Work!

Ever wonder why so many companies give away promotional products at trade shows? Because they work! 

A few Universities have done studies on the subject. Most notably, the Promotional Products Association International reports the results of a study done by Georgia State University that was conducted at four trade shows representing the gift, jewelry, dry-cleaning and close-out (housewares, toys, clothing, etc.) industries. University researchers conducted exit interviews at these trade shows, consisting of 18 multi-part questions designed to determine what attendees remembered about the promotional products they received at the shows, their perceptions about the promotional product and its usefulness, and their impression of the companies giving them the product.

The results were good news for marketers. 62.6% of trade-show attendees stated they had received a promotional product. 71.6% of attendees who received a promotional product remembered the name of the company that gave them the product. 76.3% of attendees had a favorable attitude toward the company that gave them the product. 

Providing promotional gifts to attendees at trade shows, increases the likelihood of them remembering your company's name and it creates a favorable impression of your brand. A great return for your marketing investment! 

So what can promotional products do for your business?

Promotional products can be used as a one-time promotion to grab the attention of and acquire new customers. They are effective tools to inform, remind, persuade and support a company’s effort to increase loyalty and sales, ensuring the continuous growth of your business. When it comes to trade show marketing, you can't beat a promotional product's ability to drive traffic to your booth and create a create a positive image in the mind of the recipient. 

Best yet, there are so many unique and creative ways to promote a special product launch or boost your company brand with promotional products. The possibilities are endless and effective.  

For an example, Herr Foods was extremely successful in meeting their trade show marketing goals with a unique promotion.

OBJECTIVES: Herr Foods had a few objectives for their trade show marketing:

1. Drive traffic to the trade show booth; 
2. Write orders at the booth with existing and new customers;
3. Increase brand awareness for the company; and 
4. Create a positive image for the company in the attendee’s minds.

STRATEGY & EXECUTION: Herr Foods’ decided to promote their company with a trade show booth at an annual vending machine operator’s trade show. The show took place in Myrtle Beach, South Carolina. Recognizing the golfing appeal of the location, Herr Foods hosted a lively, attention-getting golf-themed game in the booth. Booth visitors were challenged to use a golf club to lift a golf ball globe onto a tee as spectators around the booth loudly counted down from 10. Game players who were successful in the 10-second time frame won five cases of Herr Foods snacks. Those who weren't successful were still winners since they got to keep the golf ball shaped globe. Of course, no matter the outcome of the game, the participants enjoyed the game and took home something of value with the Herr Foods logo. While Herr Foods was the big winner, as more and more show attendees were drawn to the booth to see what all the excitement was about.

RESULTS: With never less than 6 and as many as 18 visitors in the booth, this was by far the most active the Herr Foods booth had been in 12 years at this particular show. More importantly, the company sold over 4,000 cases and signed on 12 new accounts both at show itself and immediately after the show. By the end of the show, Herr Foods met all four of their marketing objectives: driving traffic to their booth, writing orders, increasing brand awareness, and creating a positive image for the company. By using a promotional product - a golf ball shaped globe with their logo - and a fun game idea, Herr Foods shot a hole in one with this promotion. 

Now, I'd love to hear from you! What's the best promotion you've seen at a trade show recently?

If you are looking to drive traffic to your upcoming trade show booth or see how promotional products can help you meet your marketing goals, give me a call at 847-398-5500 or shoot me an email at dona.blunt@newportpros.com. I'd be happy to consult on a unique promotion for your business.

For more trade show marketing ideas, you might like the following:

Draw More Traffic to Your Trade Show Booth

Creating Trade Show Buzz

A Surefire Traffic Building Promotion for Your Next Trade Show

A New Shape to Make Your Trade Show Booth Stand Out

Want to draw more people to your trade show booth? Sure, who doesn't, right? Well, here's an attention grabbing idea - showcase your marketing message in 4D with this four-sided, full-color, pyramid-shaped display! 

Tired of the "same old, same old" trade show booth banner stands that can only be viewed from one side?  Have more than one message to communicate, but need to do so in a small booth space?  Then this new four-sided display could definitely be your answer.

The display is 7 feet tall and can be seen from any direction so you can draw traffic to your booth from any angle. It's perfect for a corner booth space. It features strong carbon composite poles that easily open up like an umbrella so it can be set up very quickly by any member of your team. The hardware and graphics are super lightweight and packaged in a soft carry case that can be transported via auto or plane, saving you expensive shipping costs. Best of all, at under $400 each (including set-up charge), it's very affordable. 

Frank Cooper, Vice President of Marketing for the Magellan Industrial Group recently brought his display to an important trade show in China and was very pleased with it. Frank said: 

"The pyramid display unit is extremely unique and does draw a lot of attention, depending on your graphics. The OEM machined parts we displayed on it almost seem 3-D! Many show attendees commented on it very favorably. Thanks for all of your help in purchasing it and expediting the shipping. It’s a real winner!!"

The display is perfect for all indoor venues, such as trade shows, malls, conferences, or lobbies. You can have the same message on each side or have each side feature a different message for versatility.

Make your marketing message pop with beautiful, full-color graphics and a unique 4D display. Don't let all of the attention go to your head, though.

If you want to learn more about this unique and effective trade show booth signage, give me a call at 847-398-5500 or email me at dona.blunt@newportpros.com. 


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