How to Stand Out During Trade Show Season

Happy New Year! After going on hiatus in December, the trade show season starts up strong again each January.

Whether you are exhibiting at your local Chamber luncheon or at a large-scale trade show, face-to-face marketing is still an effective way of prospecting and showcasing your brand. Make sure your table or booth stands out with branded visuals to grab attention so you get the opportunity to share your brand story.

 Here are a few attention-grabbing promotional items at budget-friendly prices.

7 Trade Show Marketing Mistakes To Avoid

Companies spend a lot of time and money on their trade show marketing. Unfortunately, we see so many of these companies make mistakes that prohibit them from seeing a solid return on investment.

Maximize your trade show efforts by avoiding these six trade show marketing mistakes that I unfortunately see all too often.

1. Don’t Block People From Entering your Booth
There are many ways you can block your booth space. Avoid placing tables across the entrance to your area by planning ahead and creating a welcoming and attractive space. In addition, make sure you don’t offer a negative presence in your booth. Welcome people in with a smile. Don’t stand out in the aisle. The booths that look the busiest attract the most attention. Get people in your booth to not only hear your story but also to make your booth look like a hot destination.

A New Shape to Make Your Trade Show Booth Stand Out

Want to draw more people to your trade show booth? Sure, who doesn't, right? Well, here's an attention grabbing idea - showcase your marketing message in 4D with this four-sided, full-color, pyramid-shaped display! 

Tired of the "same old, same old" trade show booth banner stands that can only be viewed from one side?  Have more than one message to communicate, but need to do so in a small booth space?  Then this new four-sided display could definitely be your answer.

The display is 7 feet tall and can be seen from any direction so you can draw traffic to your booth from any angle. It's perfect for a corner booth space. It features strong carbon composite poles that easily open up like an umbrella so it can be set up very quickly by any member of your team. The hardware and graphics are super lightweight and packaged in a soft carry case that can be transported via auto or plane, saving you expensive shipping costs. Best of all, at under $400 each (including set-up charge), it's very affordable. 

Frank Cooper, Vice President of Marketing for the Magellan Industrial Group recently brought his display to an important trade show in China and was very pleased with it. Frank said: 

"The pyramid display unit is extremely unique and does draw a lot of attention, depending on your graphics. The OEM machined parts we displayed on it almost seem 3-D! Many show attendees commented on it very favorably. Thanks for all of your help in purchasing it and expediting the shipping. It’s a real winner!!"

The display is perfect for all indoor venues, such as trade shows, malls, conferences, or lobbies. You can have the same message on each side or have each side feature a different message for versatility.

Make your marketing message pop with beautiful, full-color graphics and a unique 4D display. Don't let all of the attention go to your head, though.

If you want to learn more about this unique and effective trade show booth signage, give me a call at 847-398-5500 or email me at dona.blunt@newportpros.com. 


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Megaphone Speaker is a Sound Brand Builder

It's probably not news to you that Apple has sold 37 million iPhones in the first quarter of 2012 alone.  Add that quantity to the phones they have sold in previous years and you have lots of iPhone users.

Many accessories have been invented for use for the iPhones and similar brands.  This new accessory, Megaphone Speaker, is both useful and can be used for multiple purposes.  By utilizing the simple concept of a megaphone, this clever product is not electronic, but it can boost the iPhone's sound by up to 15 dbs, or 2-3 times louder and does this without any power cords or batteries.  This portable device can be used to amplify music, incoming call rings or to enhance the speaker feature for conference calls.  The speaker works when the phone is in either the vertical or horizontal position.


Trade Show Success!
One company gave out this speaker at a trade show by having one of its employees stand in the middle of the booth demonstrating the megaphone's amplifying effect.  As reported to  the speaker manufacturer,  the trade show booth was backed up into the aisle as attendees stopped to see and listen.  More importantly, the attendees also took the time to view the exhibitor's services while they were waiting.  The measurable results were twice the number of lead scans as from the previous year and an increase of requests for quotes by fourfold.  The exhibitor exclaimed that this item created the best booth traffic in their company history.

This item should be heard to be believed; contact me for a demo and to learn how you can print your brand on this unique smart phone Megaphone Speaker.  Soon you will be hearing the phones ring louder from your customers and prospects!

Dona Blunt, MAS (PromoDona)
847-398-5500
dona.blunt@newportpros.com