Plug Into The Power of Promo & Energize Your Promotional Efforts

I thought I'd take some time during Promotional Products Work Week to remind you about the benefits of working with me, as a promotional products professional. Promotional Products work! If you choose the right product for your audience. My knowledge of industry best practices, new and unique products, and a personalized approach to marketing provide the best of all worlds when it comes to sharing your brand message and meeting your marketing goals.

Here's the proof.

The promotional products industry is a $23.3 billion dollar industry that helps businesses large and small in their advertising and marketing efforts. PPAI research clearly demonstrates the power of the advertising medium as the most cost-effective way to reach a targeted audience in a tangible, long-lasting and memorable manner. Here are a few facts about promotional products that support their use:

• 90% of people can recall the company and brand on their promotional product
• 83% of consumers are more likely to do business with the advertiser after receiving a promotional product. 
• 81% keep promotional products because they are useful.
• 81% keep promotional products for more than a year

Promotional Products that Personalize your Office and Promote your Brand

In our last post we talked about how for most of us our office becomes our home away from home. It's a place that we can personalize. Showcase our unique personality. With a little bit of effort, we can turn our bleak workplace into a happy, inviting place!

Knowing that people have the need to personalize their work space, why not help your customers, prospect, and employees out with some really cool promotional items? The more useful and unique, the better the chance they will display it proudly on their desks. The'll love what you gave them, you'll love that your brand is visible, and everyone wins.

There are an endless number of products available to personalize a work space, but I’ve delved through the masses and found some of the essentials for you. To help you decide what would be valued most, we divided them into categories of what everyone needs in their office to create a comfortable space.

Check out this list of the top five categories of office essentials to make a work space feel like home:

1. PLANTS

Office Turf

Adding greenery to your office is the number one way to make it feel more like home. Research has even proven that plants lower workplace stress and enhance productivity! This live miniature grass garden will promote a sense of calm in a hectic office environment, and is a great idea for a "grow with us" theme. Use for your next healthy living or relaxation promotion!

How To Incorporate Personalization So Your Branded Promotional Products Stand Out

There is power in personalization. Say you are at a conference and the event host hands you two boxes, one wrapped with no name and one wrapped with your name on it. Which one would you open first? Probably the one with your name on it because you feel it was chosen specifically with you in mind. Seeing your name on a gift makes you feel special.

There is a trend in promotional products to give clients, customers, prospects, and employees that same special feeling. Big brands are showing us this trend can give your promotional products an extra edge.

Late last year Coca-Cola introduced their “Share a Coke” campaign featuring personalized bottles. People across the globe went nuts for them, and now their rival, PepsiCo, has introduced their own personalization campaign through their Frito-Lay division with customized bags of potato chips.

So, what does this mean for your brand? Delight your audience by taking your promotional products to the next level and giving them something personalized. People like seeing their name on items because it shows you got them something specifically with them in mind. It creates brand goodwill.

Here are two ways you can incorporate the latest personalization trend in to your branded promotional products - both the product itself or the packaging it comes in:

Gift Sets and Boxes

Not only does personalization add a nice touch, but a gift box or package also enhances the look and feel of your item compared to presenting it in a generic gift bag, which can still be nice, but doesn’t have the same touch.

Plus, when giving a gift in a set or box you can opt for either personalizing the items in the gift set and/or you can personalized the packaging with a label or insert card.

Some of our favorite personalize-able gift sets and items available with gift box packaging include golf kits, pen boxes, garment boxes for your logoed clothing items, or sleek t-shirt cans for another fun garment packaging option.

Personalized Logo Items

In general, personalized logo items are the type of promotional product most people think about when they want something personalized. And whether it’s a mug, golf towel, apparel, you name it, well, you can put a name on it.

These kinds of gifts are perfect for showing employee or customer appreciation and their perfect for commemorating events like work anniversaries, annual retreats, or as an award gift. The options for items and occasions are truly unlimited.

The major plus to personalized items? It’s never been easier or more affordable to place orders for personalized products. Gone are the high prices of customization now that it is an expected ordering option among quality service and product suppliers.


If you need help choosing the perfect personalized promotional item for your next event, get in touch and I’ll help you navigate the process: 847-398-5500 or dona.blunt@newportpros.com.

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