A Powerful Promotion to Create Trade Show Buzz

Want to create buzz at your next trade show that will not only get your more booth traffic but will have attendees bringing their friends back to your booth?  Here's a proven promotional idea that can work for you to get you that trade show booth traffic you want. It all starts with a wristband.

The Tabbed Wristband Promotional Trade Show Game

Here's how it works:

When a prospect comes into your booth, you scan their name badge and then give them a promotional wristband, like the one above. Then, rip off one of the numbered removable tabs to put into a drawing. Simple enough, right? But here's where the viral marketing or the buzz comes in - the attendee is told that if they would like to increase their chances of winning they should bring two additional people back to the booth. When they bring back another person, an additional tab (one for each new person that they bring) will be removed and entered into the drawing. Their friend will also receive a wristband and the whole process begins anew.

Here are some tips to make this promotion most successful for you.

Have a great prize.
This traffic building promotion is most effectively used with a desirable door prize, like an e-tablet, e-reader, noise cancelling headphones, or other coveted electronic device. We have plenty of ideas for you on what items people want to win most.

Must be present to win.
Tell people that they must be present at the time of drawing to win. That way people will be returning to your booth and you'll be able to briefly reintroduce your company before the winning number is pulled. Also, more people will wander over to see why there is a crowd in your booth.

Ron Williams, a trade show exhibitor from Minnesota, shared that this promotion worked incredibly well for his company.

"We told them our 30-45 second spiel and within seconds, they are gone looking for people. It allows visitors to do their own networking. Our booth traffic increased over 250%; our quotes increased 275%."

This is great way to leverage the power of the people by providing a strong incentive for your prospects to talk about your company and refer their friends back to your booth. A true example of customer engagement! So if you are looking for a viral marketing idea with a strong ROI, consider this tabbed wristband trade show promotion. It looks likes an innocuous vinyl wrist band but it has hidden powers. It has the power to attract prospects to your trade show booth, giving you an opportunity to share your story.

For more information about this buzz-worthty promotion or other trade show traffic builders, contact me at 847-398-5500 or at dona.blunt@newportpros.com.


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How a Hall of Famer Can Help You Promote Your Business

Did you know that there is Hall of Fame for Toys?  Indeed there is and thus far only 53 toys have been inducted. It seems to be really hard to get inducted.

This year, the two inductees to the Toy Hall of Fame are the game of Chess and believe it or not, rubber ducks. The rubber duck made it into the Hall before other toy favorites like bubbles, the Magic 8 ball, Nerf toys and even the board game Clue! That's one popular duck.

All kidding aside though, people love rubber ducks and they can be good for business. They certainly bring a smile to your face and get carried home from trade shows.

How can you use these much-beloved items to promote your business?  Just be creative. Look for one of the many themed variations to the unadorned duck to tie in with your marketing message and target market.

How about a Graduate duck to promote a school or an upcoming course?  Hand them out as giveaways to promote a Graduation Sale. It can also be used to encourage recent graduates to open up an account at a local bank.

There are several rubber duck versions that promote different vocations. So here are some promotional ideas to put the power of the rubber duck to work for your business.

Fire or police ducks: Use these to honor local first responders or to recruit candidates into these occupations.

Construction ducks: Use for "Pardon Our Dust" remodeling projects or to announce the building of new homes at a local Chamber of Commerce event.

Doctor ducks are great for all health-related messages for company Wellness Programs or to promote individual health facilities. Use the ducks to promote using your health facility for getting flu shots or other preventative tests.

The heart duck is perfect for a seasonal promotion around Valentine's Day but you can also use it anytime of the year to promote how much you love your customers or would love to do business with your prospects.  Will they love your low prices or great service?  Let a duck do your talking!

Another seasonal duck is the Angel Duck which can be used to promote "heavenly" desserts or to "Be an Angel; Give Blood."

As you can see, there are many ducks to choose from so contact me to match up the best one to promote your brand and get your unique marketing message across. Give me a call today at 847-398-5500 or email me at dona.blunt@newportpros.com.

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Enhance Your Next Trade Show or Event with a Custom Mobile App

Calling all event planners! Do you have an event or series of events coming up? To make the event experience more memorable and enhance your brand, you'll definitely want to take a look at one of our newest promotional offerings - the mobile event app!

With this customized mobile event app, you can make your event much more user-friendly by giving event attendees all the information they need at their fingertips. They can quickly access maps of the building, a schedule of events, and even travel information to find a great place for dinner. This app will really depict your company as a technology leader, too.

Best yet, you can avoid expensive printing and paper costs by eliminating those printed show or event guides. All of that information, including sponsorship advertising, can be built into the app that attendees can access from their smart phones.

We can work with you to create a fully-branded mobile app for your event that provides valuable information, connects with your target audience, and eliminates waste. Whether you have a single event, multiple events, or need a year round app for your organization, we have the perfect solution to engage your audience and boost your impact.

Don't worry, you won't lose any advertising or sponsorship revenue by eliminating your paper guide. You can still sell sponsorship ads on the app that will appear with the content that is important to your attendees.

Other features that can be added to the mobile app include:

• Event Schedules
• Interactive Floor Plans 
• Surveys and Audience Response
• Instant Alerts to Promote and Boost Attendance for Special Events
• "My Show" planning features
• Speaker Bios
• Local Destination & Travel Info
• Social Media Integration making it easy for attendees to promote your event on their social media accounts

Let us show you how easy and impactful this promotional marketing idea can be to make your next trade show, conference or event a huge smash. Give me a call at 847-398-5500 or email me at dona.blunt@newportpros.com.

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Newport Promotions Recognized as a Top National Sales Leader for Kaeser & Blair

I really enjoy going to Kaeser & Blair's annual National Sales Conference. I get to meet up with colleagues, learn from my peers, and chat with all of the people who support me and my business at Kaeser & Blair. This year the conference was held in Cincinnati, Ohio at the end of the September. 

I was asked to be a panel member this year, answering other dealers’ questions and sharing tips and best practices for running a promotional marketing business. 

Of course, I have to say that the best part of any conference has to be when you win an award. I was thrilled that for the third year in a row, I was recognized as one of the top U.S. dealers for the Kaeser & Blair. I also received the “DICK KAESER LEGEND AWARD” for finishing as one of the Top 20 Sales People Nationally, out of a group of 3,000 authorized dealers. You can see me receiving the award from Kurt Kaeser, president of Kaeser & Blair, a company founded by his grandfather. Just as an FYI, Kaeser & Blair is a member of the PPAI and ASI and is the 17th largest distributor of Promotional Products in the United States.

The promotional product supplier does a very nice job of updating their dealers and sharing new promotional ideas at their 3-day conference. One day was devoted to “A College of Promotional Products” where the application of Promotional Products to specific business needs was explored. Another day featured a Trade Show that was made up of 190 leading industry product lines exhibiting product ideas and how to use these products to help our clients promote their brand and their business.

So, while I enjoyed receiving my award, I'm most excited that I am armed with new, creative ideas on how to help you promote your business. I'd love to share some of these ideas with you to help you grow, build more brand awareness, or drive more traffic to your trade show booth in 2014. Give me a call at 847-398-5500 or email me at dona.blunt@newportpros.com. 

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This Holiday Season Make Your Direct Mail Piece Stand Out with a Little Snow!

This Holiday Season your customers are going to be getting a lot of thank you cards, Holiday Cards and promotional direct mail pieces. How can you get your mailing to stand out from the crowd? Send them a little snow!

We found a truly unique direct mailer that will add a little snow to your customer's desktop. This fun item is sure to make your brand stand out, not only for the recipient but by everyone who stops by their desk. It's so fun, they may even keep it for next year.

How does it work? 

Just add water to snow packet and watch it expand into a pile of snow. The kit even includes a mini shovel, making this an unique executive desk toy. The recipient can create snow anytime, anywhere and it lasts indefinitely. Just keep adding water to "fluff" up the snow.

The promotional direct mail piece includes a pop-up box, tray, snow packet, mini shovel and ready to use mailer box. You can choose from 8 stock pop-up designs that include space to imprint your logo or you can custom design your own box.


There are so many fun ways to use this unique, branded promotional mailer:

• As a year-end thank you or holiday card
• As an impactful invitation to a winter event
• To promote a warm weather location as an "escape from the snow".
• To promote a Christmas in July sale or event
• For tree companies and landscapers to thank their customers or remind of winter landscape care services
• To promote a bakery or food service who sells a lot of Holiday orders
• To market snow removal services or even outdoor Holiday lighting services  

What do you think? How else would you creatively use this instant-snow, promotional direct mail piece? 

This is just one of many promotional ideas we have that can make your direct mail campaign more effective. Contact me, PromoDona, for ideas on how to best to achieve your marketing objectives this Holiday Season or for next year's marketing campaigns. Call at 847-398-5500 or email me at dona.blunt@newportpros.com.

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The Holiday Season is coming up fast and it's time to start ordering thank you gifts for your clients and employees. You want to give them something they'll use or keep, you want your logo to be prominently displayed, and you want the whole ordering process to be easy, right? Well, then promotional gift sets could be the perfect solution for you.

With gift sets, you don't need to spend the time and hassle of choosing individual gifts for the set. That's already done for you, saving you precious time. The other big benefit of gift sets is that your logo appears on each item in the set, giving you multiple impressions. What's not to like about that?


Here are some of our favorite Promotional Product Gift Sets.

A. Road Warrior Gift Box Set: For those with a long commute or salespeople always on the road, this car gift set will be very much appreciated. It includes a double walled acrylic tumbler with straw, a full color microfiber cloth for cleaning your phone and tablet screens, a USB car charger, and a retractable universal USB wire.

B. Bath and Body Gift Set: Everyone loves to be pampered and this gift set does the trick. Spoil your favorite employees or customers with these splendid Spa Kits containing everything they need to soak away stress and feel refreshed. Includes:

• Translucent drawstring tote
• 2 oz. shampoo, hand & body lotion, and bath & shower gel.
• Net sponge and fingertip loofah

C. Perfect 10 Gift Set: If you want to make a big impression this Perfect 10 gift set is for you. Because you get your logo printed in one color on every item in the set, it's perfect for launching or rebranding your company to reinforce the name or new logo design. The set includes a Drawstring Sport Backpack, Classic Coffee Cup, Plastic Cup Tumbler, Tech Pocket Carrier Case, Ballpoint Stylus, Gel Pen, Aluminum Flashlight, Color Wave Notebook, Journal Book, and it's all packed into a Carry-All Cooler. You can give these items out as one big gift or create a promotion and give your customers or best employees a new item every month until they have a complete set. 

D. Travel Mug and Tumbler Set: If you thought you didn't need another travel mug, you were wrong. This Travel Mug and Tumbler Gift Set includes two 16 oz. beverage holders. Both feature a Stainless Steel exterior with a bold metallic color finish, double wall insulation with plastic liner and shiny chrome accents. They also feature a black rubber center band and black plastic twist-on lid with slide lock to prevent spills. The mug has a sturdy, black plastic handle while the paired tumbler has no handle. Both are packaged in a beautiful sturdy silver open window gift box! Here's the best part, you can choose the same color for both or different colors.

E. Traveler’s Gift Set: The world travelers on your gift list will feel special with a leatherette passport cover and matching luggage tag gift set. Available in several bold colors to show off your logo, this gift set is a stylish way to keep track of your important papers and luggage when traveling.

F. Cozy Fleece Gift Set: Available in several bold colors every item in this gift set is made of 100% polyester anti-pill fleece material. The set includes a hat, scarf and a pair of fingerless gloves with removable mitten top for extra warmth. It's all packaged together in a matching fleece drawstring pouch, which is great for traveling, storing, or toting to a football game! Each item can be embroidered with your company's logo.

What do you think? Do gift sets make gift buying easier or would you rather pick the items out yourself?

New NFL Regulation Creates New Promotional Opportunity for Your Company

Are you ready for some football .... regulations? The National Football League (NFL) recently enacted a rule that restricts what type of bags and other carriers that fans can bring into a stadium.  They are only allowing clear bags of a certain dimension and with a maximum size imprint.  It's probable that colleges and other sports events will soon adopt the same restrictions. What does this mean for your business? It's an opportunity to promote your business logo by providing your customers or employees with a bag they'll need, if they are sports fans. People with season tickets or customers you entertain in your VIP sports box will love these clear bags as gifts.

However, as this is a recent ruling, companies have been scrambling to find bags to fit the criteria set forth by the NFL. Any imported clear bags that were already in the U.S. have sold out and many of the new imported inventory that is due to arrive in late October has already been pre-sold.

But don't panic! PromoDona has a solution for you! We have a bag made in the U.S.A. that meets all of the specifications and can be ready in 3-4 weeks, while at an affordable price. However, order TODAY to make sure your orders gets in for any upcoming trade shows or Holiday gifts. If you wait too long you might have to wait 10 weeks for bags made overseas or get in line if our U.S. factory gets swamped and can't handle the demand. Your clients that attend sporting events will thank you while they promote your brand name to everyone in the stadium. 

To place your order, call me today at 847-398-5500 or email me at dona.blunt@newportpros.com.