It happens every year at this time...

On January 1st each year, there is one universal event that happens to all of us--our previous year's printed calendar has become obsolete!

In case you think that all printed calendars are a thing of the past, see below for the results of a 2010 survey, entitled "A Study of Calendar Usage in U.S. Households" conducted by MarketToools Inc on behalf of the Promotional Products Association International. This was an e-mail survey to a panel of 1052 households in the U.S.

• 50% of the respondents have never used the calendar on their cell phones
• 41% prefer to use a physical calendar at home
• 37% reported never using a calendar on a computer     

What does this mean to you for advertising your company's information and brand on a calendar?

• 92% of respondents would keep an advertising calendar
• 82% enjoy receiving calendars as complimentary gifts
• 78% of those who have a printed calendar at home, had at least one advertising calendar.
• 74% of the respondents could remember the name of the company that gave them the calendar.
• 70% plan to do business wiht the company that gave them the calendar.
• 61% looked at a calendar between 2 and 10 times a day.
• 48% had a more favorable impression of the advertisier after having received the calendar.
• 41% had referred somebody else to the companythat fave themt the calendar.

Thus calendar advertising should be in your 2012 marketing budget!  I am starting to take reservations for 2013 calendars now and if you order before July 1st, you will receive Early Order Pricing.  With a wide variety of sizes and styles to choose, your company name can be on display for 365 days in your customers' and prospects' home or place of business.  Contact me to view the 2013 styles.
           


Dona Blunt, MAS (PromoDona)
847-398-5500
dona.blunt@newportpros.com