Sunday, January 29, 2012

The Ballpoint Pen

Research shows that the most commonly-owned promotion product is writing instruments.  Only logoed garments outsell writing instruments (pens, pencils and highlighters), according to the Promotional Products Association International.   These useful items give up to 350 impressions per month--a great return for such a low cost item!

Pens are available in all price ranges and materials including plastic, recycled water bottles, paper or metal. They can be basic or include USB drives, highlighters, stylus points or magnifiers.  Novelty pens include those shaped like vegetables, fruits or hypodermic needles; some even emit a laughing sound when squeezed.  With all these options, there are writing instruments suitable for virtually every theme and budget.

Did you know that 2012 is the 25th anniversary of the BIC Clic Stic pen?  While its big brother the BIC Stic pen celebrated its 50th anniversary last year, the Clic Stic is a best seller in its own right.  There are 400 barrel and trim color combinations that allow almost every corporate color combination to be represented.  In 2010, over 100 million units of this style were sold in the U.S.   Best of all, unlike many pens styles, BIC pens are made and assembled in Florida.  This means the the product is always in stock in every color.   BIC is offering their Clic Stic pen on special promotion through December 2012.  Please contact me for more details.


Dona Blunt, MAS (PromoDona)
847-398-5500
dona.blunt@newportpros.com

 
 

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.