Add more Plush to your Marketing Mix

You may call them stuffed animals, but the trade name is plush, attributed to their soft fabric construction. Plush animals can convey your message in friendly and effective way. 

Here are just six of several reasons to consider plush as part of your marketing mix:
1.)  Broad Appeal: this product reaches across all ages, deomographics and industries
2.) Interactive and connects on a an emotional level.
3.) Creative: selecting a specific animal or slogan (i.e., You can re-Lion on our great service.) add playfulness to your company image.
4.) High perceived value.
5.) Small product with a big impact.
6.) A custom plush character sets your company apart from its competitors. 

How have companies used plush animals?
>A university hid a hawk mascot throughout the campus for students to find as a way to promote safety on the campus.
> One of the national hotel chains uses a plush bear as a welcome gift for guests
>A Human Resources department in Florida gave a sea-related character as a way to say thank you to employees for their hard work.
>An elephant mascot was given as a reward to children when they completed an after-school program.
> An auto dealership puts a plush bear in the front passenger seat in every car that they sell.

Are plush animals appropriate for your business?  Contact me to learn more about how plush animals are can add some fun and profit to your company's bottom line.


Dona Blunt, MAS (PromoDona)
847-398-5500
dona.blunt@newportpros.com