Data Shows that Direct Marketing Continues to be a Good Investment

Data shows that direct marketing continues to be a safe and effective marketing investment. This is true now, more than ever, as the majority of our country continues to follow stay-at-home orders and social distancing recommendations. I recently read an article that people are emulating their dogs and love seeing the mail carrier arrive each day! So, give people something surprising and valuable in their mailbox.

According to a 2020 Compu-Mail study, "Direct mail has a strong presence. It gets noticed, and allows for greater control by the recipient. This, in turn, makes it an effective way of reaching a large group of people." A few important statistics they shared that should excite marketers:

• 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.
• 59% of U.S. respondents say they enjoy getting mail from brands about new products.
• Up to 90% of direct mail gets opened, compared to only 20-30% of emails.

While all of the above statistics are impressive, they can be even better! According to The Magnet Group, adding a pop out magnet to your direct mail piece doubles the response rate.

Direct mail marketing is effective with many user groups. Here are some examples The Magnet Group has provided on their website for effective direct mail marketing in 2020:

Restaurants

• Announce reopening times and safety rules
• Let customers know you’re still delivering and include a coupon

Service (HVAC, plumbing, landscape, janitorial, etc.)

• Let customers know you’re still open for business, scheduling appointments, outline your Covid-19 precautions, include a coupon

Healthcare

• Show customers which office locations are open with GeoMapping
• Healthy Habit reminders to insurance policy holders

Retail

• Promote Grand “Re-Openings”
• Mail out coupons and special events

Education

• School calendars
• Schedule magnets for university sports
• Save the date for Alumni events

Corporations

• Return to work guidelines
• Save the date for virtual conferences
• HR contact information for new company policies

Direct mail pieces with magnet attachments come in a variety of sizes to fit your budget and messaging needs. Check out a few of the options here and contact me today at dona.blunt@newportpros.com or 847-398-5500 to discuss how Direct Mail Marketing with a Magnet can work for you!