Monday, June 28, 2021

Save The Date! Juneteenth is Here to Stay!

 


Save The Date! (Juneteenth- Now A Federal Holiday, Is Here to Stay)

On June 17th, 2021, President Biden signed the Juneteenth National Independence Day Act. Going forward, on June 19th, we will celebrate the day that General Gordan Granger rode into Galveston, Texas to announce that the Civil War had ended and two years prior, President Lincoln had signed the Emancipation Proclamation. Slavery was over.

An extremely important moment in American history and 156 years later it's recognized as a federal holiday.

Many companies like Target, Spotify, the NFL, Postmates and Nike are showing their support for the new Holiday with products, specials, door busters and celebrations.   

 At Newport Promotions we are here to help you celebrate the new Holiday with your customers and employees. We would love nothing more than to help you remember Juneteenth by providing you and your important audiences with a branded calendar highlighting this new Holiday. However, there is just one tiny problem…

Mark Your Calendars! Literally.

Like all federal holidays, you can expect to see it printed in your calendars. However, only calendars printed AFTER June 17, 2021 will recognize the holiday. Why? Because hundreds of thousands of promotional calendars for 2022 have already been printed.

According to an article from PPAI, with calendar production for 2022 already under way before the announcement, some calendar suppliers have inventory that has already been produced that won’t designate this new federal holiday.

“The last time this happened was when Dr. Martin Luther King’s birthday was made a national holiday,” says Chuck Pecher, president of St. Louis, Missouri-based supplier Skinner & Kennedy. “Back then there was, I believe, three years from when the legislation was signed into law and when it took effect. There was plenty of time to make the necessary changes. With this being passed and put into effect immediately, we have printed and completed hundreds of thousands of calendars for 2022 that will not have the holiday.”

With only a portion of that calendars marked for this special day, production companies can no longer guarantee that every item on the shelf will include the new holiday. Distributors are still working on dealing with the old inventory and new calendars to come. 

At Newport Promotions, we are working hard to bring you the most updated inventory of items with the new holiday. We can also help you create a custom 2022 calendar and that has the new holiday indicated on it. You have options, just give us a call for help on selecting the right solution. 

Contact me today at dona.blunt@newportpros.com or 847-398-5500 should you have any questions regarding items that include the Juneteenth holiday.


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