Promotional Products Work! Week

It's Promotional Products Work! Week again. I am a passionate believer that promotional products truly help companies and organizations build their brands, make sales promotions and trade show marketing more successful, and build relationships that lead to more sales.

But don't take my word for it. Here are some great facts with you on why promotional products are so effective in helping businesses create trade show buzz, generate referrals and repeat business, and boost response rates on your marketing investments.

Check out this fun video from PPAI that shares why promotional products have so much staying power.

Here's another one - Do Promotional Products Generate Response?

Download Free Ebook

To get you started, download my free ebook How to Choose the Right Promotional Products to Drive Trade Show Booth Traffic.

How do you use promotional products to help grow your business? What has worked best for you?

Promotional Products Work Week!

It's Promotional Products Work! Week and I wanted to share some great facts with you on why promotional products are so effective in helping businesses build a strong brand, create trade show buzz, generate referrals and repeat business, and boost response rates on your marketing investments.

Here's a fun video that shares why promotional products have so much staying power.

Check out these examples of how using promotional products helped these companies create trade show buzz and boost sales:

Polish Your Way to Trade Show Booth Success

Recharge Your Trade Show Booth Traffic

A Powerful Promotion to Create Trade Show Buzz

Do you use promotional products to help grow your business? What has worked best for you?

2011 Best-Selling Product Categories

http://www.ppai.org/inside-ppai/research/documents/2011%20salesvolume%20sheet.pdf



The survey results are in and have been tallied.   Promotional Products Associational International (PPAI), the trade association for the promotional products industry (www.ppai.org) has posted results from their recent survey of vendors and distributors of promotional products. Each year PPAI creates a pie-chart showing the sales by product category with the most recent year's ranking of market share by category plus the previous year's rankings listed in parenthesis.

In case you every wondered what the best-seller categories were for promotional products, this chart gives the visual answer.  Wearables (hats, tee shirts, polos, jackets, etc.) has retained the number one postion since 1993.  Writing instruments (pens, pencils, markers and highlighters) , Bags, Calendars and Drinkware complete the top five and account for almost 60% of the total of all categories.

The order of the categories have been relatively static from one year to another although this year has several changes in the ranking order.  For example,  the Bag category moved up two places in to number three, which dropped calendars down to the fourth position.  In a reflection of people's lifestyles and interests, the Computer Products and Accessories category saw a significant increase in 2011 from 1.97% market share to 3.76% market share and moved up several slots on the chart.

For further information, contact PromoDona or access the information on the PPAI website.

Dona Blunt, MAS (PromoDona)
847-398-5500
dona.blunt@newportpros.com