By putting forth some extra creative juice in coming up with an interesting twist on a promotional item you can drive more traffic and spur more engagement with your trade show booth, which can only lead to a higher probability of gaining a new prospect or customer.
Here are three ideas to get you started:
Make Your Item Interactive
When you interact with an exhibit or presentation, you're more likely to remember it because you weren’t watching or listening as a bystander. This is why many presenters at a conference will ask audience members to do something like close their eyes, write down the answer to a question or stand to complete a task.
Because interactivity breeds permanence whether that means remembering the experience or establishing a new habit, building interactivity in to your trade show booth is a solid practice for having attendees remember your name and what your business does.
One company that exhibited at the National Restaurant Trade Show in Chicago put this idea to the test with their trade show item of a LEGO piece. This company specialized in building restaurants, so to bring the trade show community in to the main activity of their business, they sent out a unique mailer with their logo stamped on a canvas bag that contained a LEGO brick.
The recipients were then asked via a custom printed card in the bag to visit the company’s booth and bring their LEGO to the trade show. In the booth, the attendees helped the company build a unique structure. Not only was it a fun, memorable and interactive experience, but this promotion drove home the point that their business BUILDS restaurants.
Provide an Incentive
The National Association of Home Builders used this tactic to encourage rebuilders/remodelers to sign up for their certification program at the National Home Builders Show with a Puzzle Traffic Builder promotional item. In partnership with six other companies on the Remodelers Strategic Council, they gave registered attendees a puzzle tray with instructions on how to gather pieces from the six participating businesses exhibiting at the trade show. The incentive to paricipate was that the first 50 attendees to complete the puzzle and deliver it to the Remodelers Council booth could take their certification test (a $195 value) at no charge.
The incentive idea was successful and profitable. In addition to the 50 attendees who got their certification exam free of charge, 107 other builders/remodelers signed up for the test as well.
Provide Something Useful for the Trade Show’s Activities
If you need more ideas for a way to uniquely present your promotional products to drive traffic and spur engagement at your trade show booth, give us a call at 847-398-5500 or send an email to dona.blunt@newportpros.com.
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