Promotional Products Case Study: A Little Organization Goes a Long Way

Who doesn't like to be organized? In today's busy world, it's not only helpful, but a huge time-saver, when the things you need can be easily found when you need them. If you could help your clients stay organized, don't you think they would love you? One of the best ways to help your clients stay organized, while sharing your brand message, is through the gift of a collapsible caddy.

This 600 denier polyester collapsible caddy with carry handles demonstrates a versatility that is perfect for a variety of promotional challenges. With it's four mesh exterior pockets, plus front and rear gusseted pockets and divided interior, there is lots of room for organizing a wide variety of materials. There is even an integrated floorboard so the caddy can stand on its own.

But enough about the promotional product. How can you use it to promote your business?

Here are a few creative case studies showing how people have used this caddy for a variety of situations.

Teacher Recognition Gift

A school district used the caddy as a back-to-school gift for all teachers who completed their summer education series. The teachers were able to use these to store supplies for their classrooms and also carry them home to work on projects. The school district also utilized the caddy as welcoming gift for new hires.

Corporate Event

At a company picnic, each family was given a caddy filled with condiments to reserve their tables at the local park. The employees continued to use the caddy for outside parties, tailgating and concerts after the event, giving the company brand exposure and creating goodwill with its staff many months after the picnic was over. Win-win!

Referral Gift

A new hair salon, looking to acquire new clients, packaged a set of shampoo and conditioner in a caddy for current customers who provided them a referral that led to new business. They also advertised bundles of hair care products in a caddy as a gift-with-purchase to any new highlight or hair color customer.

More Creative Caddy Promotional Ideas:

New Hire Kit:

A leading staffing agency outfits their temporary employees with a caddy filled with basic office supplies--stapler, paper clips, sticky notes, tape, pens, wireless mouse, etc. so that when the temporary worker arrives at their assignment, they are ready to go.

Wedding Package Gift:  

Couples who booked their wedding package from December-February were given a caddy with two travel tumblers (decorated with "His" and "Hers") along with a package of tea and coffee. The wedding venue put its logo on the caddy, giving it visibility long after the wedding event. What a way to build goodwill upfront and remind them of one of the best days of their life when they use it later.

Working Man's Gift With Purchase:

A tool company supplied all of their field sales reps with a caddy to carry their products around with ease to each job site. They decorated both front and back pockets to promote brand exposure and then offered this caddy to customers who ordered $200 in tool purchases on a designated day.


What other ideas could work for you? Put snacks or lunch in the caddy for meeting breaks? Give them to nurses to transport supplies to patients' homes or to medical stations within the hospital? Give them to volunteers to carry their supplies to different venues? Cosmetic companies can fill them with samples for their salespeople to carry to appointments.

The minimum quantity for this caddy is only 12 pieces and it is affordably priced so it can be used for virtually any application you may have. The dimensions are 8.25"L x 9.5"H x 9"W. The black product color provides a strong backdrop to help your logo pop.

Contact me today to ask about how to utilize this creative and adaptable product for your marketing and promotional needs. 847-398-5500 or dona.blunt@newportpros.com

For some other case stories of how promotional products are being used by other companies, check out - 

Display a winning hand with promotional playing cards
Keep your brand on everyone's lips with lip balm
A unique program idea to drive employee engagement